Economic snapshot. A new study by EY highlights how the #PremierLeague and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19 #SportBusiness
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The analysis reveals that Premier League football contributed £7.6bn to the UK economy during the 2019/20 season, which was suspended for more than three months due to the pandemic. Clubs' economic activity has grown by 840 per cent since the 1998/99 season.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The League and its clubs generated a total tax contribution of £3.6bn to the UK Exchequer in 2019/20, £1.4bn of which was accounted for by Premier League players. The total tax contribution underpinned by clubs has increased by £3.1bn since 1998/99.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The League and clubs have also delivered substantial employment growth over a prolonged period of time, with 94,000 jobs supported across the UK. The number of club-related jobs has increased from 11,000 in 1998/99 to more than 87,000 in 2019/20, a rise of 650 per cent.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The appeal of PL football to fans in the UK and around the world is evident as the report shows there was a cumulative global audience of 3.2bn in 2019/20, double that of the Champions League. Prior to COVID disruption, stadiums were a record 97.8 per cent full across the League.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The PL’s widespread appeal has driven financial growth over time. The League’s broadcast, matchday and commercial revenues all increased over the five years to 2018/19. COVID-19 impacted this significantly, but overall revenues were still just below 2016/17 season levels.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The PL’s broadcast exports comprise almost half of the UK’s TV exports. In 19/20, the PL’s broadcast exports were £1.4bn, almost on par with the £1.5bn achieved in exports of other UK TV productions (incl. the BBC, ITV, Channel 4, Channel 5, Sky &the independent sector) in 19/20.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar #PremierLeague football attracts more than half a million international visitors to the UK each year. Combined with over 651,000 domestic tourism trips, this generates over £442m in expenditure in regions across the country.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The location of Premier League clubs across the country
results in a broad tourism footprint. With the majority of the football season taking place outside the peak tourism months in summer, this helps to provide a boost to the tourism industry at times when activity is lower.
The cost of screening #PremierLeague football at home and abroad has rocketed since 1992 and the increase in broadcast revenues has driven the rising value of the top flight #SportsBiz

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More from @Lu_Class_

Dec 23, 2021
/Thread/ #PremierLeague clubs have smashed their own record for combined shirt #sponsorship deals, with the 20 clubs generating £358.75m for the 21-22 season, an increase of £14.25m from last yr. Sleeve sponsors are paying a further £83.75m to the 19 clubs combined (without EFC)
@fcbusiness @utdarena @ChrisWheatley_ @martynziegler @mjshrimper @iemadAFC @DailyAFC @MUnitedFR @TheCitizensBR @PrestwichBlue This growth underlines the league's commercial strength also during the COVID-19 epidemic. The combined total in 2010-11, when @sportingintel first performed this exercise, was £100.45m. Main shirt and sleeve sponsorship deals have become a stable source of income for clubs
@fcbusiness @utdarena @ChrisWheatley_ @martynziegler @mjshrimper @iemadAFC @DailyAFC @MUnitedFR @TheCitizensBR @PrestwichBlue @sportingintel and have become an integral part of their marketing strategies. The international appeal of the Premier League is demonstrated with 14 clubs having sponsors with overseas headquarters based in countries as diverse as the USA, China, Germany, Thailand, the United Arab Emirates,
Read 38 tweets
Nov 7, 2021
/Thread/ #FCBarcelona have been on the hunt for a new sponsor for the past few months. The current sponsorship deal with Rakuten ends at the end of the current season and will not be renewed. At the start of the season, Rakuten reduced the sponsorship fee from €55m to €30m.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 With the Blaugrana club looking to increase their revenues and turn their dire financial situation around, the front-of-shirt sponsorship has been identified as a key area where they could make some key improvements.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 As you may know EFE, one of them came from a ‘cryptoexchanges’ company and the other from an Indian company dedicated to online education, the two over €55m per year.
Read 7 tweets
Aug 13, 2021
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial Image
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays and insurance firms muscled in. Since 2005, when gambling laws were liberalised, betting firms have worked their way up the league. This season they sponsor 45% of teams. The average size and type of the business sponsoring each tier of EPL teams has changed dramatically.
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays During the 91/92 season #ManUnited, #Arsenal and #Chelsea were all sponsored by electronic brands. Nowadays, the likes of Arsenal and #ManCity are both sponsored by global airlines, with #Liverpool and #Tottenham choosing to take financial service companies as their lead partner.
Read 10 tweets
Aug 6, 2021
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low ImageImage
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Just when it seemed as if it was only a matter of days or even hours before there would be a long-awaited announcement of free agent Messi rejoining FCB on a new deal, the club announced just eight days before the start of a new league season that Messi would not be returning
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Barcelona’s statement says, in no uncertain terms, that the club and player wanted to do a deal - reports in recent weeks stated that Messi was prepared to take a 50% reduction in salary to make it happen — but league regulations made it an impossibility
Read 5 tweets
Jan 15, 2021
/Thread/ Continuing its long association with #ManchesterUnited, @apollotyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the @Vredestein brand across
the Europe and North American markets. The Vredestein Tyres brand is visible on the pitchside advertising boards at #MUFC home games. Additionally, the company says, once circumstances permit, consumers and business partners will experience the partnership across social platforms
in-store imagery, consumer competitions to win MUFC signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The convergence of the Vredestein Tires brand with FC is not surprising, Apollo notes, since they have
Read 13 tweets
May 7, 2020
#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG Image
TOP5 clubs with the biggest kit deals (only #Adidas)

1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m

Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs
Read 11 tweets

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