#Amazon got access to the interior of your home without you even knowing it. They can now share it with whoever they want - incl. the police. #Privacy (thread 1/9)
Amazon acquired #iRobot, the company that makes #Roomba robotic vacuum cleaners, for $1.7B. It can now have richer data about the interior of your home and share with whoever they see fit, also with the police, even if you've never consented to it (2/9)
Amazon is also the owner of:
📹#Ring: so it can have video from your home
📢#Alexa: so it can have audio from your home
🏠 Numerous #smarthome appliances: so that it can have detailed and integrated data from your routine and your needs (3/9)
Amazon has even another smart vacuum called 🤖#Astro, but it's more expensive so less people have bought it. They needed MORE DATA, and iRobot offers the map of 30 million homes. (4/9)
Examples of #privacy implications of this acquisition:
🔻By the content of your floor crumbs, Amazon can know that you prefer potato chips instead of crispy bread and manipulate specific promotions to make potato chips slightly more expensive, as it knows you'll buy anyway (5/9)
🔻It can cross the data from #iRobot with data from other smart devices you own and create a detailed profiling of your buying habits and daily behavior. It knows you so well that it can craft the exact message to send you in order to convince you to buy something. (6/9)
🔻Amazon can give the data about your home to the police, as it has done in the past politico.com/news/2022/07/1… (7/10)
"#Datapolies" (monopolies of data) are getting bigger and bigger. Do you think that #privacy is not relevant for you? Think again. Don't be fooled by the concealing enthusiasm behind new #tech tools: these are simply big companies wanting to profit from your data (8/9)
I'm on a mission to make #privacy & #dataprotection more accessible to everyone - you can join me by making this content reach more people. You can also join our +2900 tribe and sign up for my weekly newsletter on the topic: linkedin.com/newsletters/pr… (9/9)
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🔥What are the 9 #GDPR principles and why they matter for you:
1. Lawfulness (Art. 5.1.a): your personal data can only be collected, processed or used according to what the law establishes. For example, Art. 6.1 specifies six situations in which your data can be processed lawfully, consent is one of them.
2. Fairness (Art. 5.1.a): tricky principle, as there is no express indication of its meaning in the GDPR. The @ICOnews says that it means that your data cannot be processed in a way that is unduly detrimental, unexpected or misleading to you. I am working on that in my PhD :)
New to #privacy & #dataprotection? Here are 18 books (in English) you should read to give you a thriving start:
1- Privacy’s Blueprint: The Battle to Control the Design of New Technologies by @hartzog. [To understand how #technology - software, hardware, algorithm & design - is not neutral: it can easily manipulate us and negatively affect our #privacy]
2- Re-Engineering Humanity by @BrettFrischmann & @EvanSelinger. [To understand what happens when we get too fascinated by #bigdata, predictive analytics and #ArtificialInteligence and forget the importance of human autonomy and freedom]
1- Reduced space for #autonomy and #choice; videos are pushed to the user since 1st use. In a web that respects human dignity, people - especially #children and #teenagers - should get used to choose and think about what they want to be exposed to
2- Increased potential of #manipulation and #exposure of younger and more impressionable audiences, as the content will be pushed to them and they will be hooked by age-inappropriate content (and be recommended more content like this)