"Do you know of any small companies doing high-touch SaaS sales?"
Yes.
"Can you point to examples?"
This is more difficult than in low-touch SaaS, not because of lack of examples but because differential desire for visibility based on business model.
Yes.
"Can you point to examples?"
This is more difficult than in low-touch SaaS, not because of lack of examples but because differential desire for visibility based on business model.
In low-touch SaaS, since the product and public marketing is one's revenue engine, one tends to be pretty open about it.
In high-touch SaaS, as a small shop, you probably have a very small number of relatively high dollar amount accounts.
In high-touch SaaS, as a small shop, you probably have a very small number of relatively high dollar amount accounts.
One shop I know sells software which helps banks price a thing. Their entire addressable market in the United States is "count how many banks sell a particular product line." The average sale for them is $GADZOOKS.
They do not particularly benefit from you knowing they exist.
They do not particularly benefit from you knowing they exist.
There exists A METRIC SHEDLOAD of hidden software, shoved into every place in the economy where data or money exists, and data and money exist in abundance.
Often, but not always, the software is heavily verticalized. The typical entrepreneur profile is "Technical by background, spent a lot of time crawling around the ducts of an industry, pitched a firm that knew them on 20% less duct crawling time at savings of $GADZOOKS."
You can also find relatively small shops selling things in relatively big markets. Email marketing software, for example: since everybody hates their email marketing software, you can end up in reasonably stable position by convincing dozens of people that they'd hate yours less.
(It has to be the *right* two dozen people, and they're probably not individuals making the decisions, but the set of companies which needs email marketing is very large and the set of them that can pay $100k+ for it includes "every one that can hire someone to just do email.")
