Thread by @RohanIrvine

We're about to hear from Evette Cordy—How to cultivate curiosity to get deeper insight into your customers.
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Evettes passion fro people and understand what and why they do things is why she became a psychologist.
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Evette wrote a book of her experiences 'Cultivating Curiosity'.
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At an innovation conference Evette participated in a paper plane competition with only a few rules.

They jumped so quickly into solutions that they didn't stop to question how they could work within the rules and define the problem better.

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A Harvard study conducted across 17 countries revealed that they were bad at problem definition.
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Evette likes to approach MVP as Most Valuable Problem.

Before a solution comes a problem definition.

Before problem definition comes curiosity.

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Curiosity is a critical motivation for our behaviours.
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We are more likely to seek out knowledge when we think we don't know the answer.
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Curiosity is the drive to find insights.

It's the tool we use to find our most valuable customer problems to solve.

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Curiosity stimulates the reward centre of our brain. It releases dopamine.

Curiosity is a mindset that needs to be activated.

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Openness

When we're open to knew knowledge were genuinely open to experiencing something new.

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Your mind is like a parachute, it doesn't work unless it's open — Frank Zappa
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Discipline

Training curiosity needs to be part of your every day practice. Looking outside the standard research work you're doing day to day.

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Curiosity Mindsets

We have preferences for different mindsets and we can recognise where those preferences lay when doing research work.
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1. Rebel
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We build containers around our thinking, it can be good to ask, why do I have those boundaries? How can I push them?
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2. Zen-master
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We spend 47% of our waking hours thinking about something other than what we're actually doing.
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When we're in a deep thinking activity and we're interrupted it can take upward of 20 minutes to reorient yourself back in that task.
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3. Novice
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Letting go of ego, being vulnerable and being open to learning. Questions are often better than answer.
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The Illusion of Explanatory Depth: we think we understand familiar phenomena more than we actually do.
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We're playing a game—Expert & Novice

I was an expert in parachuting elephants, Louise was an expert in bee therapy.
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We should be conscious of what mindset we're in.
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4. Sleuth
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Out in the field with Motorola they were able to identify the social and emotional needs of their older customers. Not only the functional needs.
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5. Interrogator
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They're prepared to provoke people in a respectful non judgemental way.
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6. Playmaker
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How can you use play to illicit deeper insights?

Get people to role play what would happen if your product or service isn't available.

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Questions for us:
When does boldness become foolish?
How do you stay grounded when the world gets overwhelming?
What are you most afraid of?
What role can silence play in conversation?
When are you most observant?
How does play inform the outcome of you work?
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Thanks Evette!
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