Profile picture
Fran Tirado @fransquishco
, 7 tweets, 5 min read Read on Twitter
DEAR BRANDS CREATING #PRIDE2018 "CONTENT," The following are empty and/or ineffective ways to engage w/ the queer community:

1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day
5. for-profit ventures with no queer nonprofit partner
6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it
10. literally anything here
11. or here, for good measure
DEAR BRANDS CREATING #PRIDE2018 "CONTENT"

1. donate 100% (💯) of profit to a queer org
2. hire several (not just one) queer to develop the campaign
3. educate, activate, tell a fucking story
4. advocate for queers 12 months of the year
5. omit yr logo

[no examples to provide]
6. also hire me to consult on the campaign to make sure it doesn’t suck lmao i’m not joking
7. it must be intersectional, you dummies.
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Fran Tirado
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($3.00/month or $30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!