1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day
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6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it
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1. donate 100% (💯) of profit to a queer org
2. hire several (not just one) queer to develop the campaign
3. educate, activate, tell a fucking story
4. advocate for queers 12 months of the year
5. omit yr logo
[no examples to provide]