1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day
![](https://pbs.twimg.com/media/DbuFIYNVQAA_Dxz.jpg)
![](https://pbs.twimg.com/media/DbuFUehV0AAan8x.jpg)
![](https://pbs.twimg.com/media/DbuFeUCV0AA1M3K.jpg)
![](https://pbs.twimg.com/media/DbuI0WoUwAEk6qx.jpg)
6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it
![](https://pbs.twimg.com/media/DbuLOR6UQAELspw.jpg)
![](https://pbs.twimg.com/media/DbuLPqCVAAE30Yo.jpg)
![](https://pbs.twimg.com/media/DbuLQkbUQAAgYyp.jpg)
![](https://pbs.twimg.com/media/DbuLSJRVMAAP-B7.jpg)
![](https://pbs.twimg.com/media/DbuL4c-V4AAkk3I.jpg)
![](https://pbs.twimg.com/media/DbuL63TVAAAErPR.jpg)
![](https://pbs.twimg.com/media/DbuMaOmVMAALX7F.jpg)
![](https://pbs.twimg.com/media/DbuMbdBV0AEWTQv.jpg)
![](https://pbs.twimg.com/media/DbuP_D9VMAAnhuv.jpg)
![](https://pbs.twimg.com/media/DbuP_ePUQAAa3vG.jpg)
![](https://pbs.twimg.com/media/DbuQPEQU0AAmXwR.jpg)
![](https://pbs.twimg.com/media/DbuQWtzU8AAjbHc.jpg)
1. donate 100% (💯) of profit to a queer org
2. hire several (not just one) queer to develop the campaign
3. educate, activate, tell a fucking story
4. advocate for queers 12 months of the year
5. omit yr logo
[no examples to provide]