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jason wong @EggrolI
, 5 tweets, 3 min read Read on Twitter
People nowadays have the power to be content creators on any platform

People need content ideas

Brands that create products with nice packaging or unique functionality that give people content to post are the ones that will blow up the fastest
When you’re marketing for your product, market it as if you’re suggesting content ideas for people that would purchase it for the sole purpose of taking pics and posting on their social media

some people will only buy your stuff JUST to take pics
This is where content marketing comes in:

Look at how anti social social club used influencers to promote a specific camera angle to capture their caps, so everyone started buying caps and posting that same picture to their IG
or look at Afters ice cream’s IG feed that is full of nice looking pictures of their menu items, prompting viewers to go to their stores to purchase and post the same style of pictures

people want exposure, they want validation, and they need content ideas
remember 2011-2013 grunge tumblr era of voss water with fruits inside?

putting aside that voss is just normal water like everything else, voss started selling its packaging more than it’s selling water

content marketing.
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