People need content ideas
Brands that create products with nice packaging or unique functionality that give people content to post are the ones that will blow up the fastest
![](https://pbs.twimg.com/media/DcxkqOqVwAA8IpC.jpg)
![](https://pbs.twimg.com/media/DcxksQZVQAA7fw2.jpg)
![](https://pbs.twimg.com/media/DcxmF3sUwAAfPTb.jpg)
![](https://pbs.twimg.com/media/DcxmF3vVMAMStMq.jpg)
some people will only buy your stuff JUST to take pics
Look at how anti social social club used influencers to promote a specific camera angle to capture their caps, so everyone started buying caps and posting that same picture to their IG
![](https://pbs.twimg.com/media/DcxosiyVMAAg_k8.jpg)
people want exposure, they want validation, and they need content ideas
![](https://pbs.twimg.com/media/DcxpLyGVAAEEAIo.jpg)
putting aside that voss is just normal water like everything else, voss started selling its packaging more than it’s selling water
content marketing.
![](https://pbs.twimg.com/media/Dcxp1j5UQAAty-R.jpg)