Thread by @barryonyango

Well,guys it’s 2019 and as I promised towards the end of last year,I’ll be talking about #Brands more.

Today is no exception,I’ll highlight why you need a brand partnership and what you should do while at it.

Shall we?

I’ve always said,you do not have to own a multi million dollar company or command millions of followers to engage in a brand partnership. If you correctly position your personal brand in a strategic and unique way, it is of value to the other party to enter into a collaboration.

Another important thing is to make yourself visible and indispensable. A brand can build its relevance by associating with related and appealing subjects and brands.

If you have a desire to partner with a company it is in your best interest to show the initiative. Crafting the perfect pitch is challenging but creative tailoring is very worthwhile.

As you consider teaming up with another brand, think about the following reasons why it can be beneficial, so you can determine the most strategic path forward.

1. Reach new customers
2. Cement brand credibility and trust
3. Extend marketing budget
4. Reach new markets

Whether it’s co-branding, joint-promotion, brand alliance, or a joint venture, when done well any of these partnerships create a sum greater than the whole. They can increase the audience, awareness and revenue of a business.

At its best, partnership marketing is the co-creation of ideas to make both partners more effective and give their consumers a more compelling, useful offer.

Your thoughts?

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