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Sunderland’s 2018/19 financial results cover the first season under the ownership of Stewart Donald, when they finished 5th in League One following relegation from the Championship the previous year, but lost to Charlton in the play-off final. Some thoughts follow #SAFC
Despite relegation, #SAFC loss narrowed from £20m to £11m, even though revenue fell £5m (8%) to £59m, profit on player sales down £6m and no repeat of £8m sale of old training facility, as expenses were slashed by £50m. Would have been profitable without £20.5m debt write-off. Image
The #SAFC £5m revenue decline actually represented a good performance, given that broadcasting fell £9m (18%) from £49m to £40m, due to lower parachute payments, as gate receipts increased £2m (31%) from £6.6m to £8.6m and commercial rose £1.9m (22%) from £8.2m to £10.1m. Image
Read 45 tweets
Introducing Aston Villa’s new Sporting Director: Johan Lange

Here’s everything you need to know about the Dane, his time with Copenhagen, and how he will conduct his business at #AVFC.
When Lange became director at Copenhagen in 2014 the club were well established as one of the strongest in the country.

The 2014/15 season, however, marked the 3rd 2nd place finish in the space of 4 years as an ageing squad was losing its grasp on top of Danish football.
Lange’s first summer at Copenhagen was the start of a new era. A 19-year-old Daniel Amartey (sold a year later to Leicester for over £5m) signed for £1.6m from Djurgarden, while Zanka joined from PSV for £630k who was signed by Huddersfield just 2 years later for a £2m profit.
Read 14 tweets
Nothing should come as a surprise in football, but it was still a shock when Wigan Athletic entered administration this month immediately after the new owners, Next Leader Fund (NLF), took control. This thread looks at how this happened, including #WAFC latest financials.
First up, in November 2018, after 23 years as owners, the Whelan family sold #WAFC to Hong Kong based International Entertainment Corporation (ICE), a company that runs hotel and casino business in the Philippines, for £22m (price £15.9m plus taking on £6.5m loans).
More recently in June 2020, ICE sold #WAFC to NLF for £17.5m, giving ICE a nice £1.6m profit, plus the repayment of the £24.6m they had invested. However, the club was immediately put into administration, as a result of the new owners not putting any more funds into the club.
Read 50 tweets
Aston Villa's pressing system vs Man Utd. #AVFC #MUFC

- A very aggressive 3-2 pressing system.
- Focused on Pogo & Matic. + FBs
- Close down either CDMS with 2v1.
- #AVFC 4-4-1-1(4-4-2) out of position. (Right)
- Grealish man-marked Pogba & Samatta pressed CBs.

- Close to mufc's box Grealish moves up.
- Pogba man-marked by McGinn
- Grealish & Samatta pressed CBs.

Read notes on picture.
- #AVFC pressed aggressively and collectively.
- Almost successful as Matic & Pogba were dispossessed.
- 0' - 27' min #mufc were sloppy in possession.
- Fast play out from the back to by-pass press.
- #mufc misplaced many passes until Fernandes told every one to calm down.
Read 7 tweets
Blackburn Rovers’ financial results for 2018/19 covered “a season of consolidation for Tony Mowbray’s men”, as the club finished 15th in the Championship, having secured automatic promotion from League One the previous year. Some thoughts in the following thread #Rovers
#Rovers loss widened by £1.4m from £16.8m to £18.2m, despite revenue increasing by £7.7m (86%) from £9.0m to £16.7m following promotion, as operating expenses grew £8.6m and profit on player sales fell £0.5m to £0.6m.
Main reason for #Rovers £7.7m revenue growth was the higher TV deal in the Championship, which meant broadcasting almost quadrupled, rising £5.5m from £1.9m to £7.4m. There was also good growth in commercial, up £1.2m (28%) to £5.5m, and match day, up £1.0m (35%) to £3.7m.
Read 41 tweets
#BrentfordFC 2018/19 financial results covered a season when they came 11th in the Championship, their 5th consecutive top half finish, a great achievement for a club with such low income, especially as head coach Dean Smith left for #AVFC in October, replaced by Thomas Frank.
#BrentfordFC swung from £4m loss before tax to £24m, very largely due to £14m sale of land to stadium developers & profit on player sales rising by £13m to £27m. Revenue grew £2.6m (21%) to £15.2m, while expenses were £3.5m higher. Profit after tax was £20m due to £4m tax charge.
All three #BrentfordFC revenue streams grew with broadcasting contributing the largest increase, up £1.6m (23%) to £8.8m, followed by commercial, up £0.7m (30%) to £3.0m, and ticketing income, up £0.3m (10%) to £3.4m. Other operating income (player loans) up £2.3m to £2.7m.
Read 47 tweets
#ReadingFC 2018/19 financial results covered a season when the #Royals finished 20th in the Championship for the second consecutive year. Manager Paul Clement was replaced in December 2018 by José Gomes, who was in turn succeeded by Mark Bowen October 2019. Some thoughts follow.
This was the second season that #ReadingFC were under the control of Chinese businessman Dai Yongge (and his sister Dai Xiu Li), who own 95% via Renhe Sports Management Co Ltd. Bowen said, “He has spent a hell of a lot of money on the club and still wants to spend money.”
#ReadingFC loss increased by £9m from £21m to £30m, despite revenue rising £3m (18%) from £18m to £21m, and increases in profit on player sales (up £1m to £2m) and property disposals (up £2m to £8m). In contrast, other operating income fell £8m to £2m and expenses were up £7m.
Read 44 tweets
I’ve prepared a few more of the financial fact sheets for selected football clubs. To be clear, this is not new information as such, but just a more succinct presentation of previous data. This thread covers #AVFC, #AFCB, #CardiffCity, #HTAFC, #NCFC, #SUFC, #WatfordFC and #WWFC.
#AVFC posted huge £69m net loss. Operating loss even higher at £115m, including £46m promotion payments, but £14m HS2 compensation. Offset by £36m stadium sale and £11m player sales. Revenue fall due to lower parachute payments. Debt-free after write-offs and equity conversion.
#AFCB lost money 2 years in a row, as revenue has fallen from £136m to £131m, while wage bill has grown from £72m to £111m. Little benefit from low player sales. Debt up to £100m, 9th highest in PL. Spent £150m on player purchases in last 2 years with transfer debt up to £81m.
Read 10 tweets
West Bromwich Albion’s 2018/19 financial results covered a season when they finished 4th in the Championship following relegation, losing in the play-offs semi-final. Manager Darren Moore replaced by James Shan in March, followed by Slaven Bilic in June. Some thoughts follow #WBA
#WBA managed to hold pre-tax losses at £7m, despite a “significant” £54m (43%) reduction in revenue from £125m to £71m, as they cut expenses by £50m and increased profit on player sales by £4m to £10m. After tax, the loss remained at £6m, thanks to a £1m tax credit.
The main reason for #WBA £54m revenue reduction was broadcasting, which nearly halved in the Championship, falling from £102m to £53m, though commercial also decreased £5m (30%) to £11m, while gate receipts were only down £0.1m (2%) to £7.3m.
Read 45 tweets
Southampton’s 2018/19 financial results covered a “second consecutive difficult season” when they finished 16th in the Premier League. Manager Mark Hughes was replaced by Ralph Hasenhüttl in December 2018. Some thoughts in the following thread #SaintsFC
#SaintsFC went from £35m pre-tax profit to £41m loss, a swing of £76m, mainly due to profit on player sales decreasing by £48m from £69m to £21m (Virgil van Dijk sale prior year). Revenue also down £3m (2%) to £150m, while expenses grew £25m. After tax, £29m profit to £34m loss.
#SaintsFC £3m revenue fall was driven by broadcasting’s £4m (4%) decrease from £117m to £113m, mainly due to fewer Premier League shown live. Match day was also down £2.2m (11%) from £19.2m to £17.0m, but commercial rose £3.4m (21%) from £16.4m to £19.8m.
Read 39 tweets
Sheffield United’s 2018/19 financial results covered a season when they finished second in the Championship, securing automatic promotion to mark a remarkable rise from League One to the Premier League in 3 years under Manager of the Year Chris Wilder. Some thoughts follow #SUFC
These accounts cover the final year of #SUFC co-ownership between Kevin McCabe and Prince Abdullah. Since then the High Court has ruled that McCabe must sell his 50% share to the Prince for £5m. As a result, the club will purchase the stadium and training facility for £43.5m.
#SUFC loss increased from £2m to £21m, reflecting the “exceptional cost of promotion to the Premier League”. Revenue rose 4% (£0.8m) to £21m, while profit on player sales was up £6m (69%) to £14m, but this was more than offset by £26m of cost growth.
Read 42 tweets
Burnley’s 2018/19 financial results covered a season when they finished 15th in the Premier League, securing a fourth consecutive season in the top flight, and competed in Europe for the first time in over 50 years. Some thoughts follow #BurnleyFC
#BurnleyFC profit before tax dropped from a club record £45m to £5m, mainly because profit on player sales fell £24m from £31m to £7m, though revenue was also slightly lower at £138m and expenses increased £15m. Profit after tax was down from £37m to £4m.
#BurnleyFC £1m (1%) revenue fall was very largely driven by broadcasting’s £7m (5%) decrease from £122m to £115m, due to lower prize money for finishing 15th (against 7th prior year). In contrast, commercial rose £4.6m (39%) to £16.5m and match day was up £0.7m (13%) to £6.3m.
Read 39 tweets
Dean Smith says Aston Villa have been using the break to "review and reset" and that he has held hour-long discussions with every player.

How might these talks have gone? In the second of my series of how these reviews may have gone, it’s time for centre back @BjornEngels. #AVFC
"Good to see you Björn, we've got a fair bit to get through so we'll get straight into it. It's been a frustrating season and you've struggled for fitness for a lot of it. Early on in the season, though, we saw how good you can be. Your partnership with Ty was top stuff."
"Defensively we've been impressed for the most part. You've been winning a good amount of your duels and have been one of the best in the league in the air. Blocking a lot of shots is great too, but to cut to the chase, we've got to cut out the mistakes in future."
Read 10 tweets
Leeds United’s 2018/19 accounts cover “one of the most exciting years in over a decade” under renowned coach Marcelo Bielsa, though it ultimately ended in disappointment, as they finished 3rd in the Championship before losing to #DCFC in the play-offs. Some thoughts follow #LUFC
#LUFC loss widened from £4m to £21m, despite revenue rising £8m (20%) from £41m to £49m, as profit on player sales dropped £2m to £16m and expenses increased by a chunky £23m, as owner Andrea Radrizzani made significant investments to turn Leeds into promotion contenders.
The main reason for #LUFC £8.2m revenue growth was a £5.4m (25%) increase in commercial income from £21.8m to £27.2m (mainly merchandising and hospitality), though gate receipts also rose £1.4m (12%) to £12.6m, while broadcasting was up £1.5m (19%) to £9.1m.
Read 45 tweets
This thread revisits the impact of the coronavirus pandemic on the football world, specifically focusing on the Premier League. Although England’s top flight may be in a stronger position than lower leagues, it still faces immense financial challenges, due to lost revenue.
First, the usual caveat that many of the numbers used are estimates, based on figures that are not current (largely 2018/19 accounts), but they should give a decent indication of the impact. As John Maynard Keynes asserted, “It is better to be roughly right than precisely wrong.”
On the face of it, Premier League clubs should be fine, given that they generate an impressive £5.2 bln revenue between them. However, this disguises the fact that the Big Six account for £3 bln of this total, i.e. around 60%, leaving £2.2 bln shared between the other 14 clubs.
Read 44 tweets
Middlesbrough’s 2018/19 financial results covered a season when they finished 7th in the Championship, just missing out on a play-off position. Former player Jonathan Woodgate replaced Tony Pulis as manager in July 2019. Some thoughts in the following thread #Boro
#Boro improved from a £6m loss before tax to a £2m profit, even though revenue dropped £6m (10%) from £62m to £56m and expenses were £3m higher, because profit on player sales more than doubled from £15m to £33m.
#Boro £6m revenue decline was very largely driven by broadcasting’s £6m (12%) fall from £47m to £41m, due to a smaller parachute payment, though gate receipts also dropped £1m (15%) from £7m to £6m. Commercial rose slightly by £0.3m (4%) from £8.3m to £8.6m.
Read 39 tweets
Nottingham Forest’s 2018/19 financial results covered the second season under the ownership of Evangelos Marinakis (80%) and Sokratis Kominakis (20%), when they finished 9th in the Championship, their highest position since 2012/13. Some thoughts follow #NFFC
#NFFC loss widened from £6m to £25m, despite revenue increasing by £2.7m (12%) to £25.3m and profit on player sales rising £0.5m to £10.6m, as expenses shot up £18m and there was no repeat of prior year’s £5m loan write-off.
All #NFFC revenue streams were higher with the largest growth in commercial, up £1.8m (34%) to £7.0m, followed by player loans, up £0.5m (51%) to £1.6m. There were also small increases in broadcasting, up £0.2m to £9.2m, and match day, up £0.1m to £7.6m.
Read 40 tweets
The shutdown of football until at least end-April due to the coronavirus pandemic will have a severe financial impact on clubs, particularly those in the Football League, though even those in the top flight will not be immune. The following thread looks at the implications.
This is an unprecedented event, so it is impossible to be definitive about the financial impact, not least because many of the figures that we have are not current, but there is enough data available to prepare some “educated estimates”. Note: clubs are shown in 2018/19 divisions
Even before coronavirus, football did not look like a particularly healthy business, as few clubs actually made any money. Premier League clubs earn a lot of revenue (£5.2 bln), but make a net loss of £160m, averaging £8m a club. Half of the 20 clubs have reported losses.
Read 42 tweets
AFC Bournemouth’s 2018/19 financial results covered a season when they finished 14th in the Premier League, securing a fifth consecutive year in the top flight. Some thoughts follow #AFCB
#AFCB loss before tax almost tripled from £11m to £32m, very largely due to higher staff costs and a small £4m (3%) drop in revenue from £135m to £131m, though profit on player sales rose slightly from £1.3m to £3.1m.
#AFCB £4m revenue fall largely due to broadcasting income dropping £3.6m (3%) to £116m, due to a lower finish in the league, though match day also fell £0.3m (6%) to £5.0m, partly offset by commercial rising £0.2m (2%) to £10.2m. Other income (player loans) up £2.8m to £8.0m.
Read 39 tweets
Aston Villa’s 2018/19 financial results covered a season when they finished 5th in the Championship, but were promoted to the Premier League after beating Derby County in the play-off final under manager Dean Smith, who replaced Steve Bruce in October. Some thoughts follow #AVFC
In July 2018 NSWE SCS, owned by billionaire businessmen Nassef Sawiris and Wes Edens, bought a controlling stake from Dr. Tony Xia after #AVFC “experienced significant liquidity problems”, including a missed tax payment to HMRC. Xia’s minority share bought out in August 2019.
#AVFC loss widened by £33m from £36m to £69m, as revenue dropped £14m (21%) to £54m and profit on player sales fell £5m from £16m to £11m. Operating expenses increased by £15m, while £46m promotion payments were offset by stadium sale £36m and HS2 land compensation £14m.
Read 45 tweets
52 goals conceded, 58.47xGA, 450 shots faced, the most in the Premier League in all aspects. Villa’s defence is failing, badly. But why?

In this long, stat-heavy thread I will do my very best to answer that question, although it’s far from a simple answer. #AVFC #InstatFootball
To start off, Villa’s right flank is a position of relative strength. Just 12% of opposition attacks lead to shots and Frederic Guilbert shows himself as one of the most defensively active right backs in the league. With 12 open play goals conceded, he’s going an okay job.
On the other side of the pitch, at left back, Matt Targett is also impressive. While clearly his attacking capabilities are stronger than his defensive work, only 11 open play goals have been conceded from attacks down the left flank. The flanks are, relatively, in safe hands.
Read 16 tweets
Queens Park Rangers 2018/19 financial results covered a season when they finished 19th in the Championship and reached the FA Cup 5th round. Manager Steve McClaren was replaced by Mark Warburton in June 2019. Some thoughts in the following thread #QPR
#QPR loss significantly decreased from £38m to £10m, largely due to no repeat of the previous season’s £20m FFP fine, though there was also operational improvement: revenue rose £3m to £35m, profit on player sales was up from zero to £3m, while expenses were cut by £7m.
All three #QPR revenue streams were higher. Main increase was in Broadcasting, which rose £1.8m (9%) to £22.0m, due to slight uplift in parachute payment and FA Cup run. Commercial was up £0.9m (15%) to £7.2m, while gate receipts were £0.5m (10%) higher at £5.4m.
Read 43 tweets
Swansea City’s 2018/19 accounts covered a challenging season when they finished a respectable 10th in the Championship following relegation after 7 years in the Premier League. Manager Graham Potter left for #BHAFC in May ‘19, replaced by Steve Cooper. Some thoughts follow #Swans
#Swans loss before tax widened from £3.2m to £7.0m, as revenue almost halved following relegation from £127m to £68m, despite parachute payments, and profit on player sales fell £16m to £30m, largely offset by cutting costs by £72m. After tax, loss increased from £2.9m to £6.0m. Image
The main reason for #Swans £59m (46%) revenue reduction was broadcasting, which more than halved in the Championship from £105m to £52m, though commercial was also down £6m (45%) to £8m and match day fell £0.8m (11%) to £6.6m. Player loans up £1.7m to £2.0m. Image
Read 45 tweets
Really engaging Q&A with #AVFC chief exec Christian Purslow via last night's @Villa_Trust AGM. Off today putting some flat-pack up & had it on. CP confirms Kappa budgeted for 30k units of kits this year but 80k cleared. 100k units all set for next year puts...
#AVFC in top 8 in UK & top 15 clubs in Europe commercially for merchandise, an area that's "exploding" at Villa compared to previous 4/5 years. Has been challenges given uncertainty w/ promotion last term, meaning planning impossible to get right. Merch side of Villa...
sub-contracted & run by Kappa, with contract running until 2023. Question came from dad wanting Villa kids' bedding, towels & more merch. Owner of Kappa at Villa Park on Sunday for first time for Spurs game. Elsewhere, #AVFC "banked an incredible windfall benefit" from #HS2...
Read 11 tweets

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