By 2000, they were addicted to inflated revenue: album bundling and illegal price fixing meant you payed $15 for a $10 album to get a $1 song.
Even if $1 songs replaced piracy, revenue would fall by ~90%. More for fixed price streaming.
$15 albums online won't kill Napster. iTunes/Spotify may, but that is almost as bad.
Lesson: Bezos-style thin margins mean your rev model can't be used against you
> Between 1995 and 2000 music companies ... artificially inflated prices of compact discs. ... It is estimated customers were overcharged by nearly $500 million and up to $5 per album
en.wikipedia.org/wiki/CD_price_…
• Try to kill small companies that facilitated unprecedented amounts of theft. Surely they won't get away with it, right?
• Embrace tech; best case lose 80% of revenue