




























































“SOCIAL
We provide communications advice, strategy & support for social and sustainability campaigns, working with governments, NGOs and philanthropists.”
auspexinternational.com/what-we-do.html




LIVE DEMO:
cdn2.hubspot.net/hubfs/2568162/…












FB gave CA & Kogan’s App extended Friend data access.
This data filters micro-targeted FB ads.
FB enabled & profits from this privacy breach.




“Kogan’s app was one of the very last to have access to friend permissions.”
theguardian.com/news/2018/mar/…
Thread: FB enabled email/ph search & API App Friend data access despite privacy breach warnings:




LIVE DEMO:
philanthropyroundtable.org/home/resources…
LIVE DEMO (short video):
gloo.us/insights
philanthropyroundtable.org/home/resources…
Alexander Nix confirmed Acxiom, Experian & Infogroup were CA data sources to target US voters:
techcrunch.com/2018/06/06/cam…
“This is largely consumer & lifestyle data, loyalty card, transaction data, consumer habits, demographic & geographic data & voter data.”
techcrunch.com/2018/06/06/cam…
The promotion of health campaigns by CA offshoot Auspex suggests they have our health data.
Auspex Video:
auspexinternational.com




Auspex promo video:
auspexinternational.com
















Virginia Dep of Health VDH Opioid Media Award Feb 2018












Gloo sponsored the 2018 Psychotherapy Associates Symposium on Addictive Disorders, Behavioural Health & Mental Health.




Gloo offers this to health providers as “Recovery”. Fathers of young men with addiction are micro-targeted with FB ads to acquire new patients.




Gloo for Recovery - Addictions
promo ebook:
“Transform the Behavioural Health Industry with the Power of Big Data”
cdn2.hubspot.net/hubfs/2568162/…
Gloo for Church promo ebook:
“Activate the Power of Big Data to Grow Your Church”
cdn2.hubspot.net/hubfs/2568162/…
“This company is funded by the CEO & business relies on religious philanthropic connections.”








Gloo is marketing this service to: “addiction treatment centers, financial advisors and faith-based non-profits.”




Video Demo of FB Ad Microtargeting (from 07:30):
philanthropyroundtable.org/home/resources…
It is being marketed to churches across America.
Talking Big Data with Matt Engel (Gloo) Audio Podcast:
socialmedia.church/podcast/talkin…
“Big Data, Ministry Analytics & Your Church with Matt Engel (Gloo)”
Audio Podcast & Summary:
unseminary.com/big-data-minis…
Scott Beck, Gloo CEO, “Gloo's 2018 Focus”, January 30, 2018.
blog.gloo.us/2018-focus
Cambridge Analytica & Gloo created a FB ad microtargeting platform for COFI.
Ex-Koch staff Laquan Austion & Rachel Kania (AFF/RT interviewee) joined CA in 2017.
medium.com/textifire/camb…












She appeared on Russia Today in Feb 2010 after Ron Paul’s CPAC straw poll win to promote him as an “anti-war” leader of the Republican Party.
She appeared on Russia Today in May 2010 promoting a Libertarian foreign policy of “non-aggression” following prompting on US military bases.
So was affiliated Relationship Enrichment Collaborative, a “charity” run by Gloo staff to market churches using marriage Datenight FB ad microtargeting




Affiliated “charity” Relationship Enrichment Collaborative was also a CA & Gloo client. REC President Tim Popadic & EVP of Operations & Data Intelligence Matt Engel are Gloo staffers.




REC execs were Gloo staffers.
REC’s CA/Gloo payments appear on:
990 PF form, 2015
990s.foundationcenter.org/990pf_pdf_arch…
990 PF form, 2016
990s.foundationcenter.org/990pf_pdf_arch…
CA/Gloo created a FB ad microtargeting platform using data from 248 million Americans.
REC Execs were also Gloo staffers.




A church member who refused to complete a Gloo online survey out of privacy concerns has made a Christian critique of Church Growth Movement business techniques. suspiciousberean.blogspot.com/2017/12/beware…
Gloo is promoting a “Reveal for Church” app survey which includes psychometric questions. It harvests Christian voter profiles.




Gloo promotes a Reveal for Church app survey which includes psychometric questions. It harvests Christian voter profiles:
revealforchurch.com












The survey was reworked in 2014 to harvest psychometric data of 500,000 members at 2000 churches via a Gloo App.
Cambridge Analytica & Gloo created a microtargeting platform.




Cambridge Analytica & Gloo made a FB ad microtargeting platform for Koch funded Philanthropy Roundtable COFI. It has 2200 datapoints on 248 mill Americans.
Leadership Network is promoting it to churches as “Engagement Accelerator.”
Video:
leadnet.org/phoenix/




Leadership Network is promoting it to churches for marketing.
Congregation data is being harvested.
philanthropyroundtable.org/home/programs/…
leadnet.org/big-data-can-h…
“Another project partner is Cambridge Analytica, which specializes in microtargeted outreach marketing to draw people into classes, programs, & events sponsored by the initiative.”
philanthropyroundtable.org/philanthropy-m…
CA & Gloo produced a FB ad microtargeting platform for COFI & REC.




REC execs are Gloo staffers.
REC CA/Gloo payments:
2015
990s.foundationcenter.org/990pf_pdf_arch…
2016
990s.foundationcenter.org/990pf_pdf_arch…




The Reveal for Church survey harvests the pychometric data of church members on a Gloo app.
Gloo CEO is ex-Blockbuster COO Scott Beck.




REC was a nonprofit staffed by Gloo. CA/Gloo made a microtargeting app




CA & Gloo made a microtargeting platform sold to church, health & finance industries.
COFI & REC dissolved.








Gloo worked with Cambridge Analytica on a microtargeting platform.
RFC questions are comparable to Korgan/OCEAN psychometrics, merged with a church survey.




Gloo & Cambridge Analytica created a microtargeting platform using this data:
“We have over 3 million responses to individual Reveal Survey questions.”
vimeo.com/261363625
(Video from 06:17)




This data is also accessed by the Insights microtargeting platform developed by Gloo & Cambridge Analytica for the Philanthropy Roundtable.
Video demo:
gloo.us/assessments




Questions are comparable to Korgan/CA psychometrics.
Video demo:
gloo.us/assessments




Church data is harvested on attendance, giving, volunteering, leading and small groups.
This data is added to the Gloo/Cambridge Analytica ad microtargeting platform.
blog.gloo.us/gloo-product-u…




Gloo Data Roundtable:
vimeo.com/261363625
(Video)




“This is a model based on big data tags available on folks through big data providers like Acxiom, & soc media providers like Facebook & Twitter.”
philanthropyroundtable.org/home/resources…
(Video see 11:44)




Ascent
C-Pointe
Calico Connect
CFP
CoachNet Global
Tribe Up
Date Night
Emerging Women
Family Bridges
FamilyLife
FULLER
GCN
GiANT Worldwide
Gloo Church
The Good Fight
Grit & Virtue




Habit of Asking
InteGREAT Leadership
Lemonade Day Mentors
Living In Truth
My Cru
My PDS
MyStadia
NavLife
Next Steps
Need to Lead
Recovery
Relational Values
Remarkable!
RemarkableMe
REVEAL




Soul Care
TYRO 365
UMI Connection
UrbanFaith
Witness to Love




The Gloo apps listed above are identified in the source code of the Gloo Support page:
support.gloo.us/hc/en-us




National File on 240M US consumers from Acxiom, Facebook & Twitter.
Engagement apps incl Reveal Survey & Assessment psychometrics.
Champion mentoring apps.
vimeo.com/261363625
(Video see 06:18)




Recovery Wellness App
It uses health, addiction, financial & psychometric Assessment questions.
The ad microtargeting platform includes health, addiction & financial data filters.




The RemarkableMe Gloo app is a staff training/mentoring app for Orange Leaf Frozen Yoghurt. They have over 200 outlets across the US and Australia.
A customer rewards app is under development.




Calico Connect is a Veterinary practice management Gloo app. It includes an Assessment with psychometric & financial questions.
Calico Financial is a Veterinary Finance, Loans & Real Estate company.




My LinkedIn profile has been visited by staff from both Gloo & Cambridge Analytica. I doubt they are looking for hires.




Gloo apps supply data to a microtargeting ad platform developed with Cambridge Analytica.
Next Steps is a Hillsong mob app by Gloo.
We should assume it supplies data to a Cambridge Analytica/Gloo microtargeting platform.
MyHillsong signup includes microtargeting permissions.




One slide identifies:
•Microtargeting at personal level
•Political campaign use
•A few church cases we are working
cmmnet.org/uploads/5/1/6/… (ppt)




Insights
vimeopro.com/glootango/insi…
(Video)
Leveraging Cultural Change - CMM:
cmmnet.org/uploads/5/1/6/… (ppt)




It exploits Acxiom, Twitter & FB data on 248M Americans, plus data from a psychometric Reveal survey & 35 Gloo apps.




Insights Webinar:
leadnet.org/phoenix-webina…
(Microtargeting Demo Video from 22:20)
It harvests churchgoer data & exploits data on all Americans, sourced from Wunderman (Video 38:36)




Cambridge Analytica & Gloo developed the Insights microtargeting platform for Koch-funded Philanthropy Roundtable.
Gloo says that it sources data on every American from NY-based Wunderman, part of the UK WPP group.
wunderman.com/about
wpp.com/contacts#tab-c…








COFI & REC were Cambridge Analytica creditors.
REC Execs were Gloo staff.
REC contracted Gloo & Cambridge Analytica.




REC paid Cambridge Analytica $193,413 in 2015 & $227,820 in 2016.
REC paid Gloo $126,767 in 2015 & $1,123,496 in 2016.




Charitable Activities (edit):
“PROVIDE DIGITAL MICRO-TARGETED MARKETING TO DRIVE ENGAGEMENT USING PREDICTIVE MODELING & CENTRALIZED DATA ANALYTICS BASED UPON DESIRES & BEHAVIOURS”




When REC contracted CA in 2015-16 the new Charitable Activity was:
“Micro-targeted marketing using predictive modelling & data analytics based upon desires & behaviours”




REC Charitable Activity:
“Microtargeted marketing using predictive modelling & data analytics based upon desires & behaviours”
Expenses:
2015 - $781,589
2016 - $2,181,397




- Philanthropy Roundtable Culture of Freedom Initiative COFI
- Relationship Enrichment Collaborative REC
COFI Execs are ex-Koch staff.
REC Execs are Gloo staff.
Cambridge Analytica & Gloo created a FB ad Microtargeting platform for COFI & REC.




In 2014 CA worked on the Colorado Senate elections & used illegal “assistance from data teams in London & Vic.”
CA/SCL Elections Report:
assets.documentcloud.org/documents/4421…




In 2014, Concerned Citizens for Colorado gave a grant of $100,000 to Centennial Coalition.
They contracted Cambridge Analytica for $334,000 & SCL for $10,000.




Concerned Citizens for Colorado spend:
- $100,000 Grant to Centennial Coalition (set up by Cambridge Analytica)
- $334,000 payment to Cambridge Analytica
- $10,000 payment to SCL Group
Form 990 PDF:
mediaassets.thedenverchannel.com/document/2018/…
CCoC staff incl GOP Sen Min Leader Bill Cadman & Jesse Mallory, now with Americans for Prosperity.
In 2015-16 CA & Gloo (Boulder CO) developed a microtargeting platform for Koch-funded COFI.




“Scott Pruitt, Betsy DeVos, Mick Mulvaney, Rick Perry, Jeff Sessions & many more. Dozens of Heritage employees & alumni joined the Trump administration — at last count 66 of them.”
nytimes.com/2018/06/20/mag…
In 2016 the Koch-funded Heritage Foundation contracted Cambridge Analytica for “data analytics” and paid them $120,000.
990 Form:
projects.propublica.org/nonprofits/org…




thedailybeast.com/trumps-data-fi…



