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Brent Allpress @BrentAllpress
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@carolecadwalla The Playtika gambling app, a Cambridge Analytica creditor, was also given extended access to FB Friend data.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Philanthropy Roundtable Culture of Freedom Initiative is another Cambridge Analytica creditor: “Through COFI, 430 churches & nonprofits in 3 test cities have access to breakthrough data & micro-targeting technology”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow COFI, a CA creditor using FB data, is “combining policy research with microtargeted marketing to try to change behavior. ‘Microtargeted marketing has long existed in the commercial world, the political world. It is even used in the intelligence world.” philanthropyroundtable.org/philanthropy-m…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Philanthropy Roundtable Culture of Freedom Initiative is a Cambridge Analytica creditor using Facebook and Twitter data and church community data to engage in behavioural micro-targeting. The Koch Foundations are major donors. Ex-Koch staffers are execs.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Philanthropy Roundtable Culture of Freedom Initiative is a Cambridge Analytica creditor using Axiom, Facebook & Twitter data for behavioural micro-targeting on divorce & church attendance. Through this they are partnering with churches & harvesting church community data.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Culture of Freedom Initiative is a Cambridge Analytica creditor using Axiom, FB, Twitter & church community data for behavioural micro-targeting of FB ads on a Gloo platform holding the data of 266 mill Americans. See this live demo of the methodology: philanthropyroundtable.org/home/resources…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Culture of Freedom Initiative is a Cambridge Analytica creditor using Axiom, FB, Twitter & church community data for behavioural micro-targeting of FB ads on a Gloo platform holding the data of 266 mill Americans. Private data & predictive behavioural traits filter targeting.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Culture of Freedom Initiative, a Cambridge Analytica client is using the data of 266 million Americans sourced from Axiom, Facebook, Twitter & church communities. They compare general populations against micro-targeted groups for key personal and predictive behavioural criteria.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Culture of Freedom Initiative, a Cambridge Analytica client, is using Axiom, FB & Twitter data for behavioural micro-targeting of FB ads on divorce & church attendance. Partnering churches also upload congregation data via excel. Harvesting church-goer data is the likely goal.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Philanthropy Roundtable Culture of Freedom Initiative, a CA client, held its annual donors summit in Aspen this week. It featured a demo of “Smart Ministries”, a “Data insights tool for predictive modelling” & micro-targeted FB ads & sought funding to scale up across US churches
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo produced the behavioural micro-targeting platform “Insights” for the Culture of Freedom Initiative, in partnership with Cambridge Analytica. “It combines thousands of data attributes for nearly every U.S. consumer” using data of “248 mill people.” gloo.us/insights
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo produced a micro-targeting platform in partnership with CA. Data attributes for “248 million people in the US” include marital status, income, purchase history, website behaviour, psychological risk, relationship strength, financial stability, health issues, pain medications
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo created a predictive behavioural modelling & micro-targeting platform for the Philanthropy Roundtable - Culture of Freedom Initiative in partnership with Cambridge Analytica. It holds “thousands of data attributes” for “248 million people in the US.” cdn2.hubspot.net/hubfs/2568162/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow 1. Stills from the Gloo Insights Demo of a predictive modelling & behavioural microtargeting platform for church communities developed with Cambridge Analytica. Demographics, behavioural traits & catchment sizes filter target groups: eg Boomers within ten miles of a church in SF.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow 2. Stills from the Gloo Insights Demo of a predictive modelling & behavioural microtargeting platform for church communities developed with Cambridge Analytica. Demographics, behavioural traits & catchment sizes filter target groups: eg age, gender, education, politics, income
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow 3. Stills from the Gloo Insights Demo of a microtargeting platform for churches developed with Cambridge Analytica using Axiom, FB, Twitter data of 248 mill Americans & uploaded local church data. Groups can be compared, eg by age, gender, volunteering, attendance & daily prayer.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The microtageting platform for Facebook ads developed by Gloo for the Philanthropy Roundtable Culture of Freedom Initiative in partnership with Cambridge Analytica is designed for churches to use. It would also harvest new data from those churches on likely conservative voters.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The microtargeting platform developed by Gloo & Cambridge Analytica for the Philanthropy Roundtable Culture of Freedom Initiative “combines 1000s of data attributes for nearly every U.S. consumer” using data of “248 mill people” from Axiom, FB & Twitter. Was this done legally?
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Ex-Cambridge Analytica Execs formed Auspex International to work on elections & “provide communications advice, strategy & support for social campaigns, working with philanthropists.” CA had a contract with the Philanthropy Roundtable for a micro-targeting platform for churches.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow COFI were Cambridge Analytica “philanthropy” clients. Auspex has ex-CA Execs & same client focus:

“SOCIAL

We provide communications advice, strategy & support for social and sustainability campaigns, working with governments, NGOs and philanthropists.”

auspexinternational.com/what-we-do.html
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo & Cambridge Analytica created a platform for microtargeting FB ads for the Philanthropy Roundtable Culture of Freedom Initiative. It holds “1000s of data attributes” from Axiom, FB, Twitter for “248 million people in the US” & church data.

LIVE DEMO:
cdn2.hubspot.net/hubfs/2568162/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo and Cambridge Analytica produced a platform for COFI that microtargets Facebook ads. It holds “1000s of Data attributes” for “248 million people in the US” incl mental & behavioural health, addiction and chronic pain. This may breach Federal law on sensitive health data use.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo & Cambridge Analytica produced a microtageting platform for COFI that uses sensitive health information of 248 million Americans, in breach of HIPAA Privacy Rules: “A covered entity must obtain an authorization to use or disclose protected health information for marketing.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Auspex International is run by CA staff. Chair Ahmad Al-Khatib seeks “social & healthcare communication initiatives” & health campaigning. The COFI platform by Gloo & CA uses health data of 248 mill to microtarget FB ads, breaching HIPAA rules. Assume Auspex has your health data.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Facebook was a key source for “thousands of data attributes” on 248 million Americans used by the platform CA & Gloo produced for COFI.

FB gave CA & Kogan’s App extended Friend data access.

This data filters micro-targeted FB ads.

FB enabled & profits from this privacy breach.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Sandy Parakilas, Facebook Operations Manager 2011-12:
“Kogan’s app was one of the very last to have access to friend permissions.”
theguardian.com/news/2018/mar/…

Thread: FB enabled email/ph search & API App Friend data access despite privacy breach warnings:
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo & CA produced a platform for COFI that uses health information of 248 million Americans, in breach of HIPAA Privacy Rules: “A covered entity must obtain an authorization to use or disclose protected health information for marketing.” This data filters micro-targeted FB Ads.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo produced a platform for COFI with data on 248 mill Americans sourced from Axiom, FB, Twitter & church partners. The use of this data to filter & microtarget FB ads is outlined in this webinar video. (see from 07:40)

LIVE DEMO:
philanthropyroundtable.org/home/resources…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform for the Philanthopy Roundtable COFI with data from Acxiom, FB, Twitter & church partners on “248 million” Americans. Gloo are now promoting a FB ad microtargeting service “Insights”.

LIVE DEMO (short video):
gloo.us/insights
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica client Philanthopy Roundtable’s video discusses sourcing microtargeting data from Acxiom, soc media & churches:

philanthropyroundtable.org/home/resources…

Alexander Nix confirmed Acxiom, Experian & Infogroup were CA data sources to target US voters:

techcrunch.com/2018/06/06/cam…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Alexander Nix on the “millions of data points” Cambridge Analytica sourced from Acxiom, Experian & Infogroup:
“This is largely consumer & lifestyle data, loyalty card, transaction data, consumer habits, demographic & geographic data & voter data.”

techcrunch.com/2018/06/06/cam…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The COFI platform by Cambridge Analytica & Gloo uses health data of 248 mill Americans for microtargeting, in breach of HIPAA Privacy Rules.

The promotion of health campaigns by CA offshoot Auspex suggests they have our health data.

Auspex Video:
auspexinternational.com
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Ex-Dir of Cambridge Analytica parent Emerdata & now Auspex Chair Ahmad Al-Khatib promotes healthcare “messaging”. He justifies “doing good by whatever means necessary so if data’s going to help me I have every entitlement to use that.”

Auspex promo video:
auspexinternational.com
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Emerdata (Cambridge Analytica) Director and Auspex Chair Ahmad Al-Khatib’s background is emerging in a thread by Wendy Siegelman: Seychelles, UAE Sovereign Fund; Russian business and Erik Prince connections for starters.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The CA & Gloo platform for COFI uses health data of 248 mill Americans to micro-target FB ads. Gloo sponsored the NAATP Nat Conf, promoting Big Data to “attract, engage & retain patients, overhaul acquisition & care strategies, red. costs, incr. conversions, improve brand image.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Insights platform developed by Cambridge Analytica and Gloo for COFI is using sensitive health & addiction data of 248 million Americans for microtargeted FB ads. This service is being marketed to churches and to members of the National Assoc of Addiction Treatment Providers.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Insights platform by Cambridge Analytica & Gloo microtargets FB ads using health & addiction data. Anaxi Solutions/SCL Intern Brooke Berner co-wrote a “$150,000 grant app for prevention strategies for Alcohol relapse” possibly rf grants.nih.gov/grants/guide/p… or grants.nih.gov/grants/guide/p…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Insights platform developed by Cambridge Analytica & Gloo for COFI microtargets FB ads using health & addiction data. Anaxi Solutions/SCL Intern & medical anthropologist Brooke Berner co-wrote a research app on alcoholism & “added $60 mill in contracts to the 2019-20 pipeline.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Insights platform developed by Cambridge Analytica & Gloo for COFI microtargets FB ads using health & addiction data. Anaxi Solutions/SCL Data Scientist Chris Dailey posted an SCL calendar of grant app dates that included:

Virginia Dep of Health VDH Opioid Media Award Feb 2018
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow This Thread (above & below the link) is on Anaxi Solutions, a rebranding of SCL Group, the parent co. of Cambridge Analytica. It focuses on the 2018 SCL Calendar of US Gov contract dates posted by Chris Dailey (Anaxi/SCL) & possible SCL contract bids.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow SCL Calendar of Gov contract dates Jan-April 2018 posted by Chris Dailey (Anaxi/SCL):
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow SCL Calendar of Gov contract dates Aug-Sep 2018 posted by Chris Dailey (Anaxi/SCL):
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gov contracts on the SCL Calendar are primarily Defense & Intel focused apart from the Opioid Media Award. As Anaxi Solutions/SCL Intern Brooke Berner is a Medical Anthopologist, there may be other Health focused contracts in the “$60 mill” she added to the “2019-20 pipeline.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Insights platform developed by Cambridge Analytica & Gloo for Culture of Freedom Initiative microtargets FB ads using health & addiction data. Gloo sponsored the National Conference on Addiction Disorders (NCAD) 2017.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow “Insights” was developed by Cambridge Analytica & Gloo, using health & addiction data of 248 mill Americans to recruit patients through microtargeted FB ads.

Gloo sponsored the 2018 Psychotherapy Associates Symposium on Addictive Disorders, Behavioural Health & Mental Health.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo developed the “Insights” platform for churches using data of 248 million Americans to microtarget FB ads.

Gloo offers this to health providers as “Recovery”. Fathers of young men with addiction are micro-targeted with FB ads to acquire new patients.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform for churches & addiction professionals to microtarget FB ads using data of 248 mill Americans.

Gloo for Recovery - Addictions
promo ebook:
“Transform the Behavioural Health Industry with the Power of Big Data”
cdn2.hubspot.net/hubfs/2568162/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform for churches & addiction professionals to microtarget FB ads using data of 248 mill Americans.

Gloo for Church promo ebook:
“Activate the Power of Big Data to Grow Your Church”
cdn2.hubspot.net/hubfs/2568162/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a FB ad microtargeting platform for the Philanthopy Roundtable Culture of Freedom Initiative whose Execs are ex-Koch Foundation. Gloo employee (anon):
“This company is funded by the CEO & business relies on religious philanthropic connections.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo is a Koch funded front for a Cambridge Analytica (Auspex) Facebook ad microtargeting operation in church & addiction health care economies.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform for the Philanthropy Roundtable Culture of Freedom Initiative to microtarget FB ads using data of 248 mill Americans.

Gloo is marketing this service to: “addiction treatment centers, financial advisors and faith-based non-profits.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow A live demo of the FB ad microtargeting platform created by Cambridge Analytica and Gloo was made for donors investing through the Koch funded Philanthropy Roundtable Culture of Freedom Initiative Summit.

Video Demo of FB Ad Microtargeting (from 07:30):
philanthropyroundtable.org/home/resources…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform for COFI to microtarget FB ads using data of 248 million Americans & gather church congregation data.

It is being marketed to churches across America.

Talking Big Data with Matt Engel (Gloo) Audio Podcast:
socialmedia.church/podcast/talkin…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a platform to microtarget FB ads with data of 248 mill Americans. It is marketed to churches & collects data on congregations.

“Big Data, Ministry Analytics & Your Church with Matt Engel (Gloo)”
Audio Podcast & Summary:
unseminary.com/big-data-minis…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow “Gloo is in-market with Behavioral Health Centers & Houses of Worship, & is actively pursuing research & product refinement for Healthcare Facilities & Financial Advisory Offices.”

Scott Beck, Gloo CEO, “Gloo's 2018 Focus”, January 30, 2018.
blog.gloo.us/2018-focus
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Philanthropy Roundtable Culture of Freedom Initiative COFI is Koch funded with ex-Koch Execs.

Cambridge Analytica & Gloo created a FB ad microtargeting platform for COFI.

Ex-Koch staff Laquan Austion & Rachel Kania (AFF/RT interviewee) joined CA in 2017.
medium.com/textifire/camb…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow In 2017 former Charles Koch Foundation Outreach Manager Laquan Austion was appointed Cambridge Analytica VP of US Political Affairs to work on the 2018 Mid-term Elections. prnewswire.com/news-releases/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Former Koch staff Laquan Austion & Rachel Kania joined Cambridge Analytica in 2017 as US Political Campaign Execs. They represented CA at CPAC in Feb 2018 and attended the Reed Awards for CA as Finalists in the “Best Use of Online Targeting for Judicial Campaign” category.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Rachel Kania worked for the Charles Koch Institute & several Koch funded orgs. She ran Cruz’s Senate bid in 2012 & was Tech Strategist on Rand Paul’s 2016 Pres campaign using the Koch funded i360 app. She joined Cambridge Analytica as US Political Campaign Director in Dec 2017.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Rachel Kania is a former Koch staffer & Cruz/Rand Paul campaign member who joined Cambridge Analytica in 2017. She debuted on Russia Today at the formation of the Tea Party in 2009 as a member of Young Americans for Liberty promoting the Libertarian Party.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Rachel Kania is a former Koch staffer & Cruz/Rand Paul campaign member who joined Cambridge Analytica in 2017.

She appeared on Russia Today in Feb 2010 after Ron Paul’s CPAC straw poll win to promote him as an “anti-war” leader of the Republican Party.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Rachel Kania is a former Koch staffer & Cruz/Rand Paul campaign member who joined Cambridge Analytica in 2017.

She appeared on Russia Today in May 2010 promoting a Libertarian foreign policy of “non-aggression” following prompting on US military bases.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Philanthropy Roundtable Culture of Freedom Initiative (COFI), Koch funded with ex-Koch Execs, was a Cambridge Analytica client.

So was affiliated Relationship Enrichment Collaborative, a “charity” run by Gloo staff to market churches using marriage Datenight FB ad microtargeting
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Cambridge Analytica & Gloo created a FB ad microtargeting platform for Koch funded COFI.

Affiliated “charity” Relationship Enrichment Collaborative was also a CA & Gloo client. REC President Tim Popadic & EVP of Operations & Data Intelligence Matt Engel are Gloo staffers.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Koch funded COFI & affiliated charity Relationship Enrichment Collaborative were both clients of Cambridge Analytica and Gloo.

REC execs were Gloo staffers.

REC’s CA/Gloo payments appear on:

990 PF form, 2015
990s.foundationcenter.org/990pf_pdf_arch…

990 PF form, 2016
990s.foundationcenter.org/990pf_pdf_arch…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Koch funded Philanthropy Roundtable COFI & affiliated charity Relationship Enrichment Collaborative (REC) were both clients of Cambridge Analytica and Gloo.

CA/Gloo created a FB ad microtargeting platform using data from 248 million Americans.

REC Execs were also Gloo staffers.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Gloo/CA created a FB ad microtargeting platform for churches that harvests congregation data.

A church member who refused to complete a Gloo online survey out of privacy concerns has made a Christian critique of Church Growth Movement business techniques. suspiciousberean.blogspot.com/2017/12/beware…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Koch funded COFI was a client of Cambridge Analytica & Gloo. They created a FB microtargeting platform for churches that harvests congregation data.

Gloo is promoting a “Reveal for Church” app survey which includes psychometric questions. It harvests Christian voter profiles.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Koch funded COFI was a client of Cambridge Analytica & Gloo. They created a microtargeting platform with data of 248 mill Americans.

Gloo promotes a Reveal for Church app survey which includes psychometric questions. It harvests Christian voter profiles:
revealforchurch.com
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow The Reveal church survey started in 2007. It’s had 420,00 participants across 2000 churches. A new version of the survey launched in 2015, hosted by a Gloo app. Original questions were replaced by a new survey with “psychometric properties”. Gloo worked with Cambridge Analytica.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Mindy Caliguire was a Willow Creek Assoc Exec under VC Dick Devos. She went to Gloo in 2013 to develop the Reveal for Churches survey that harvests the pychometric data of church goers via a Gloo app. Cambridge Analytica & Gloo also made a FB microtargeting platform for COFI.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow Execs at Willow Creek & McKinsey & Co initiated a Reveal for Church Survey in 2004 & launched in 2007.

The survey was reworked in 2014 to harvest psychometric data of 500,000 members at 2000 churches via a Gloo App.

Cambridge Analytica & Gloo created a microtargeting platform.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec

Cambridge Analytica & Gloo made a FB ad microtargeting platform for Koch funded Philanthropy Roundtable COFI. It has 2200 datapoints on 248 mill Americans.

Leadership Network is promoting it to churches as “Engagement Accelerator.”

Video:
leadnet.org/phoenix/
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Cambridge Analytica and Gloo created a FB ad microtargeting platform for the Koch funded Philanthropy Roundtable Culture of Freedom Initiative (COFI).

Leadership Network is promoting it to churches for marketing.

Congregation data is being harvested.

philanthropyroundtable.org/home/programs/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec “Predictive analytics can tell, with an uncanny degree of accuracy, not only who will buy what products, but which people are open to the gospel or who in your neighborhood is heading for divorce. A bit creepy but totally accurate.”
leadnet.org/big-data-can-h…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Philanthropy Roundtable Culture of Freedom Initiative was a CA client:

“Another project partner is Cambridge Analytica, which specializes in microtargeted outreach marketing to draw people into classes, programs, & events sponsored by the initiative.”
philanthropyroundtable.org/philanthropy-m…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Philanthropy Roundtable Culture of Freedom Initiative and Relationship Enrichment Collaborative (staffed by Gloo) were both listed as Cambridge Analytica creditors in bankruptcy filings: fbcoverup.com/docs/library/2…

CA & Gloo produced a FB ad microtargeting platform for COFI & REC.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Cambridge Analytica & Gloo created a microtargeting platform for clients Philanthropy Roundtable Culture of Freedom Institute & Relationship Enrichment Collaborative.

REC execs are Gloo staffers.

REC CA/Gloo payments:

2015
990s.foundationcenter.org/990pf_pdf_arch…

2016
990s.foundationcenter.org/990pf_pdf_arch…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo & Cambridge Analytica made a microtargeting platform for charities Philanthropy Roundtable COFI & REC (staffed by Gloo).

The Reveal for Church survey harvests the pychometric data of church members on a Gloo app.

Gloo CEO is ex-Blockbuster COO Scott Beck.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec “Relationship Enrichment Collaborative, an agency that manages advertising for churches and nonprofits, ‘dropped us like a rock.’ The agency had given Cambridge Analytica more than $1 million over two years.”

REC was a nonprofit staffed by Gloo. CA/Gloo made a microtargeting app
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Colocated Nonprofits Philanthropy Roundtable Culture of Freedom Initiative & Relationship Enrichment Collaborative (staffed by Gloo) were clients of Cambridge Analytica.

CA & Gloo made a microtargeting platform sold to church, health & finance industries.

COFI & REC dissolved.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo Marketing Director Dillon Wilson liked this tweet on a video demonstration of the FB ad microtargeting platform Gloo and Cambridge Analytica developed for Koch funded Philanthropy Roundtable. Any publicity... Then he unliked it. Reread the thread?
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec The Reveal for Church survey of 500,000 churchgoers was updated in 2014 with psychometric questions hosted on a Gloo app.

Gloo worked with Cambridge Analytica on a microtargeting platform.

RFC questions are comparable to Korgan/OCEAN psychometrics, merged with a church survey.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec The Reveal for Church survey with psychometric questions is hosted on a Gloo app.

Gloo & Cambridge Analytica created a microtargeting platform using this data:

“We have over 3 million responses to individual Reveal Survey questions.”

vimeo.com/261363625
(Video from 06:17)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo offers client, customer and staff assessments with psychometric questions hosted on a Gloo app.

This data is also accessed by the Insights microtargeting platform developed by Gloo & Cambridge Analytica for the Philanthropy Roundtable.

Video demo:
gloo.us/assessments
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo offers client, customer & staff assessments with psychometric questions hosted on a Gloo app. This data is used for a microtargeting platform developed by Gloo & Cambridge Analytica.

Questions are comparable to Korgan/CA psychometrics.

Video demo:
gloo.us/assessments
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo offers the “Champions” Console Mob App for corporate, health and church mentors.

Church data is harvested on attendance, giving, volunteering, leading and small groups.

This data is added to the Gloo/Cambridge Analytica ad microtargeting platform.

blog.gloo.us/gloo-product-u…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Cambridge Analytica & Gloo developed a microtargeting platform with data on “over 240M US consumers, 1000s of data attributes & custom scores relevant to faith based orgs. The platform works with 1st, 2nd & 3rd party data.”

Gloo Data Roundtable:
vimeo.com/261363625
(Video)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec The Cambridge Analytica/Gloo microtargeting platform filters data of 240M US consumers.

“This is a model based on big data tags available on folks through big data providers like Acxiom, & soc media providers like Facebook & Twitter.”

philanthropyroundtable.org/home/resources…
(Video see 11:44)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec These Gloo apps supply data to a Cambridge Analytica/Gloo microtargeting platform:

Ascent
C-Pointe
Calico Connect
CFP
CoachNet Global
Tribe Up
Date Night
Emerging Women
Family Bridges
FamilyLife
FULLER
GCN
GiANT Worldwide
Gloo Church
The Good Fight
Grit & Virtue
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec These Gloo apps provide data to a Cambridge Analytica/Gloo microtargeting platform:

Habit of Asking
InteGREAT Leadership
Lemonade Day Mentors
Living In Truth
My Cru
My PDS
MyStadia
NavLife
Next Steps
Need to Lead
Recovery
Relational Values
Remarkable!
RemarkableMe
REVEAL
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec These Gloo apps provide data to a Cambridge Analytica/Gloo microtargeting platform:

Soul Care
TYRO 365
UMI Connection
UrbanFaith
Witness to Love
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo apps provide data to a Cambridge Analytica/Gloo microtargeting platform.

The Gloo apps listed above are identified in the source code of the Gloo Support page:

support.gloo.us/hc/en-us
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Data sources for the Cambridge Analytica/Gloo microtargeting platform include:

National File on 240M US consumers from Acxiom, Facebook & Twitter.

Engagement apps incl Reveal Survey & Assessment psychometrics.

Champion mentoring apps.

vimeo.com/261363625
(Video see 06:18)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo apps provide data to the Cambridge Analytica/Gloo microtargeting platform. These include:

Recovery Wellness App
It uses health, addiction, financial & psychometric Assessment questions.

The ad microtargeting platform includes health, addiction & financial data filters.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo apps provide data to the Cambridge Analytica/Gloo microtargeting platform.

The RemarkableMe Gloo app is a staff training/mentoring app for Orange Leaf Frozen Yoghurt. They have over 200 outlets across the US and Australia.

A customer rewards app is under development.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo apps provide data to a Cambridge Analytica/Gloo microtargeting platform.

Calico Connect is a Veterinary practice management Gloo app. It includes an Assessment with psychometric & financial questions.

Calico Financial is a Veterinary Finance, Loans & Real Estate company.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Gloo’s Dir of Marketing liked & then unliked one of my recent posts on the Insights microtargeting platform developed by Cambridge Analytica & Gloo for COFI.

My LinkedIn profile has been visited by staff from both Gloo & Cambridge Analytica. I doubt they are looking for hires.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Scott Beck, Gloo CEO: “There’s new things that are happening in terms of rearchitecting (mobile) content to be able to allow for an ongoing behavioural engagement.”


Gloo apps supply data to a microtargeting ad platform developed with Cambridge Analytica.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Hillsong megachurch began in Sydney & has 80 churches worldwide with 100,000 churchgoers.

Next Steps is a Hillsong mob app by Gloo.

We should assume it supplies data to a Cambridge Analytica/Gloo microtargeting platform.

MyHillsong signup includes microtargeting permissions.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec A Leadnet ppt promotes the FB ad microtargeting platform developed by Cambridge Analytica/Gloo for Philanthropy Roundtable.

One slide identifies:

•Microtargeting at personal level
•Political campaign use
•A few church cases we are working

cmmnet.org/uploads/5/1/6/… (ppt)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec A Leadnet ppt promotes a Cambridge Analytica/Gloo ad microtargeting platform for “political campaign use” & church marketing. It includes a link to a video demo:

Insights
vimeopro.com/glootango/insi…
(Video)

Leveraging Cultural Change - CMM:
cmmnet.org/uploads/5/1/6/… (ppt)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec A Leadnet ppt confirms that the Koch funded Philanthropy Roundtable commissioned a Cambridge Analytica/Gloo microtargeting platform for “political campaign use.”

It exploits Acxiom, Twitter & FB data on 248M Americans, plus data from a psychometric Reveal survey & 35 Gloo apps.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec Cambridge Analytica & Gloo made a microtargeting platform, promoted to churches through LeadNet.

Insights Webinar:
leadnet.org/phoenix-webina…
(Microtargeting Demo Video from 22:20)

It harvests churchgoer data & exploits data on all Americans, sourced from Wunderman (Video 38:36)
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog

Cambridge Analytica & Gloo developed the Insights microtargeting platform for Koch-funded Philanthropy Roundtable.

Gloo says that it sources data on every American from NY-based Wunderman, part of the UK WPP group.

wunderman.com/about

wpp.com/contacts#tab-c…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog A Koch-aligned microtargeting platform developed by Cambridge Analytica & Gloo that sources data on over 240M Americans from Wunderman, Acxios, Twitter, FB, Church clients, psychometric surveys/assessments & user data across 36 Gloo apps has deployed for “political campaign use.”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica & Gloo created a microtargeting platform for Philanthropy Roundtable Culture of Freedom Initiative & Relationship Enrichment Collaborative.

COFI & REC were Cambridge Analytica creditors.

REC Execs were Gloo staff.

REC contracted Gloo & Cambridge Analytica.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica & Gloo created a microtargeting platform for Philanthropy Roundtable Culture of Freedom Initiative & Relationship Enrichment Collaborative.

REC paid Cambridge Analytica $193,413 in 2015 & $227,820 in 2016.

REC paid Gloo $126,767 in 2015 & $1,123,496 in 2016.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica/Gloo created a Microtargeting platform for Philanthropy Roundtable COFI & REC.

Charitable Activities (edit):

“PROVIDE DIGITAL MICRO-TARGETED MARKETING TO DRIVE ENGAGEMENT USING PREDICTIVE MODELING & CENTRALIZED DATA ANALYTICS BASED UPON DESIRES & BEHAVIOURS”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica/Gloo created a Microtargeting platform for COFI & Relationship Enrichment Collaborative.

When REC contracted CA in 2015-16 the new Charitable Activity was:

“Micro-targeted marketing using predictive modelling & data analytics based upon desires & behaviours”
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica/Gloo created a Microtargeting platform for COFI & Relationship Enrichment Collaborative

REC Charitable Activity:
“Microtargeted marketing using predictive modelling & data analytics based upon desires & behaviours”

Expenses:
2015 - $781,589
2016 - $2,181,397
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Cambridge Analytica Creditors:

- Philanthropy Roundtable Culture of Freedom Initiative COFI

- Relationship Enrichment Collaborative REC

COFI Execs are ex-Koch staff.
REC Execs are Gloo staff.

Cambridge Analytica & Gloo created a FB ad Microtargeting platform for COFI & REC.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog In 2015-16 Cambridge Analytica & Gloo (Boulder) developed a Microtargeting platform for the Philanthropy Roundtable.

In 2014 CA worked on the Colorado Senate elections & used illegal “assistance from data teams in London & Vic.”

CA/SCL Elections Report:
assets.documentcloud.org/documents/4421…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog “CA-SCL created a pro-life independent expenditure campaign, the Centennial Coalition, promoting Repub. Tony Sanchez.”

In 2014, Concerned Citizens for Colorado gave a grant of $100,000 to Centennial Coalition.

They contracted Cambridge Analytica for $334,000 & SCL for $10,000.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog 2014 Colorado State Senate election

Concerned Citizens for Colorado spend:

- $100,000 Grant to Centennial Coalition (set up by Cambridge Analytica)

- $334,000 payment to Cambridge Analytica

- $10,000 payment to SCL Group

Form 990 PDF:
mediaassets.thedenverchannel.com/document/2018/…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog Concerned Citizens of Colorado contracted Cambridge Analytica/SCL in the 2014 Election.

CCoC staff incl GOP Sen Min Leader Bill Cadman & Jesse Mallory, now with Americans for Prosperity.

In 2015-16 CA & Gloo (Boulder CO) developed a microtargeting platform for Koch-funded COFI.
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog The Koch-funded Heritage Foundation’s Cabinet recommendations included:
“Scott Pruitt, Betsy DeVos, Mick Mulvaney, Rick Perry, Jeff Sessions & many more. Dozens of Heritage employees & alumni joined the Trump administration — at last count 66 of them.”
nytimes.com/2018/06/20/mag…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog @profcarroll @911CORLEBRA777 @ericgarland

In 2016 the Koch-funded Heritage Foundation contracted Cambridge Analytica for “data analytics” and paid them $120,000.

990 Form:
projects.propublica.org/nonprofits/org…
@carolecadwalla @WendySiegelman @LouiseMensch @TrueFactsStated @maddow @VickerySec @MaddowBlog @profcarroll @911CORLEBRA777 @ericgarland “CA will provide data-driven fundraising for [Heritage] to expand its donor base. CA will leverage predictive models for a) Trump supporters b) political issues c) evangelical & conservative audiences to establish a target audience for fundraising efforts”
thedailybeast.com/trumps-data-fi…
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