Great question, thanks @girba. I've been focusing on the supply side. On the demand side I talk about internal and external demand. External demand is stakeholder value. Internal demand is improving our ability to deliver. This is where the kaizen happens.
So we describe two scenarios:
2. Do the work in X (but only in X) the "new way" which means some extra time in engineering.
Now we have a choice to make. How much to invest in each? Back to quarterly planning!
Some quarters we have to get stuff out the door for customers. That's ok.
- identifying and reducing sources of Failure Demand
- external demand to delight customers
- internal demand to a) delight the team and b) increase your capability to do both of the above.
/end