-A catchy song
-Recruit the most talented choreographer & collab with them (highlight their work & make them a protagonist)
-Give it a viral element: #LevelUpChallenge
More 👇
-Got her famous friends to make videos saying how they’ll level up
-Including the community: featuring people on her social media (choreographer doing the same)
She still need ALL this marketing & strategy to have one of her first HUGE songs in a long time.
Good. For. Her. 👏