Ciara’s new song #LevelUp is a great case study.
-A catchy song
-Recruit the most talented choreographer & collab with them (highlight their work & make them a protagonist)
-Give it a viral element: #LevelUpChallenge
More 👇
-A catchy song
-Recruit the most talented choreographer & collab with them (highlight their work & make them a protagonist)
-Give it a viral element: #LevelUpChallenge
More 👇
-Make it motivational (she made a video saying how she plans to level up & encouraged other to do the same)
-Got her famous friends to make videos saying how they’ll level up
-Including the community: featuring people on her social media (choreographer doing the same)
-Got her famous friends to make videos saying how they’ll level up
-Including the community: featuring people on her social media (choreographer doing the same)
She’s talented. She can dance. She’s pretty. She’s the whole package... but that’s not enough.
She still need ALL this marketing & strategy to have one of her first HUGE songs in a long time.
Good. For. Her. 👏
She still need ALL this marketing & strategy to have one of her first HUGE songs in a long time.
Good. For. Her. 👏
