Perhaps you were wondering what the terms and conditions would be required for MoviePass to raise cash on such short notice? How might those terms impact shareholders? Rhymes with DryShips. Involves an aptly named "ATM." amp.ft.com/content/ddc977…
Shares short the 92% holder of MoviePass is depicted in the chart below. I should do the math around how much each subscriber cost to acquire. ~ is total subscribers/total cash burned. Doing that is ~ correct since COGS is being used as CAC. Churn right now is probably very ugly. 
In the end dollars will have been sold by MoviePass for n dimes. It's been shown that selling a dollar for < a dollar creates a high net promoter score (NPS) in other cases. It is completely nuts from a reality standpoint, but customer satisfaction might be high. Still bonkers.
