Thread by @schm7dt

The hardest part of freelance copywriting is cold emailing.

Took me a while, but I eventually figured out a “formula” that I used to persuade multiple 7-figure businesses to pay me $1,000+/month.

Here’s that formula.

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First, you have no experience. So don’t start making claims of how you can make them SOOO much more money or how their current strategy is leaving SOOO much money on the table.

They won’t believe you.

You have to be believable, trustworthy, and likable.

That’s how you get people to respond to your cold emails.

Now there’s really 2 main parts of this formula.

(1) Being blatantly honest, upfront, and straightforward

(2) Being funny/making jokes

The former makes you seem trustworthy. They obviously know you’re pitching them so when you’re straightforward about it you immediately set yourself apart and look like someone they can trust.

People buy from people they trust.

The latter brings their defenses down. When you’re getting pitched your first instinct is to put your guard up.

But when someone jokes around, makes you laugh, and puts a smile on your face, those defenses drop instantly.

Example I used in some of mine:

“If you’re interested, let’s get on a call to discuss more (maybe I’ll even let you hear my Eddie Murphy impression...)”

You also want to lead with how what you do will benefit them. Ideally something they desperately want/need/are hungry for.

Usually with the first email the goal is to just get them on a call. From there you want to close them on some sort of “trial.”

For me that was a single sales email. No more no less.

With the trial you want to get them results ASAP. Find the low hanging fruit and make them extra money to prove you’re actually worth a shit.

Once you’ve gotten them results closing them on something higher ticket becomes much easier. Get them back on the phone and make a specific offer.

Closing note:

I was always very upfront and joked about how I had no prior experience. This is always going to be their first objection so if you can address it upfront and be funny about it you can “make the skeleton dance” (very important).

If you want to learn literally everything else about this process including specific examples of cold emails that landed me clients, here’s the link to Brain Dead Simple Copy:

braindeadsimplecopy.com