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Tren Griffin @trengriffin
, 3 tweets, 1 min read Read on Twitter
Barclays will offer checking accounts for its U.S. online bank which already offers credit cards, savings and loans to 13 million customers. "The more aspects of the relationship a customer has with us, the happier we are." A customer paying for multiple services lowers:
"Bank of America’s businesses sent more than 44,000 referrals to the Global Wealth and Investment Management division, which includes Merrill Lynch and U.S. Trust. At the same time GWIM sent more than 77,000 referrals to the other businesses." Cross selling is everyone's focus.
The value of cross selling explains freemium. But zero commission stock trades is only survivable if you have something else to sell. If a competitor offers a product for free and they can make enough money to keep the lights on, then you have a problem. google.com/amp/s/www.geek…
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