So, quick hit takes from the October 2018 U.S. Video Game data from The NPD Group:
- The lack of a SP campaign did not hurt Black Ops IIII launch month sales in the slightest
- On the full game Video Game side, year to date, both Physical and Digital game sales are up YoY (cont.)
- The lack of a SP campaign did not hurt Black Ops IIII launch month sales in the slightest
- On the full game Video Game side, year to date, both Physical and Digital game sales are up YoY (cont.)
- Hardware cycles as we knew them are over
- The biggest games continue to break records, but the games that don't hit that threshold aren't selling as well as the data suggest they should
- There is more variety of games hitting the top 20 than I can ever recall (cont.)
- The biggest games continue to break records, but the games that don't hit that threshold aren't selling as well as the data suggest they should
- There is more variety of games hitting the top 20 than I can ever recall (cont.)
- Pricing across HW, SW and ACC is very strong
- Oct '18 biggest ever, helped by COD shifting to Oct. We'll have to see what happens with Nov without a COD launch
- Switch primed to have a rocking Nov, driven by Pokemon: Let's Go
- The $199 PS4 SM bundle is scary appealing (end)
- Oct '18 biggest ever, helped by COD shifting to Oct. We'll have to see what happens with Nov without a COD launch
- Switch primed to have a rocking Nov, driven by Pokemon: Let's Go
- The $199 PS4 SM bundle is scary appealing (end)
Oh, and if you can't find your preferred system or deal this holiday shopping season, cut the demand planners and ops folks some slack. Predicting hardware sales right now is incredibly challenging, the old rules no longer apply.
