Apple put the iPhone XR on sale because of price elasticity of demand.
As they split the line into high-end and affordable, people who can pay will always buy the XS lines.
But a huge segment of markets only respond to price changes.
As they split the line into high-end and affordable, people who can pay will always buy the XS lines.
But a huge segment of markets only respond to price changes.
Apple has made the least costly iPhone ever and the community is calling them desperate, when it’s just a fricking good deal.
Many, many people who might’ve held onto their aging devices will now leap to Face ID and the gestures, moving most of the market forward.
Many, many people who might’ve held onto their aging devices will now leap to Face ID and the gestures, moving most of the market forward.
This goes along with the entire narrative that Apple somehow became money grubbers after changing how they release unit sales, a narrative that’s entirely made up.
Apple now doesn’t have to focus on making a giant profit on each piece of hardware.
Apple now doesn’t have to focus on making a giant profit on each piece of hardware.
They can do things like enable great experiences for people with Apple devices & Echos - boom Apple Music.
They can make it reasonable for the millions of underpaid Americans to get a new, great phone for Christmas.
There are more ways to look at this besides pure cynicism.
They can make it reasonable for the millions of underpaid Americans to get a new, great phone for Christmas.
There are more ways to look at this besides pure cynicism.
We are certainly looking at an entirely new strategy for Apple.
But wow let’s get more sophisticated than “they’re in it for the money”
There are other proven business strategies out there, and it’d behoove all of us if those were taken into account, not just “different = bad”
But wow let’s get more sophisticated than “they’re in it for the money”
There are other proven business strategies out there, and it’d behoove all of us if those were taken into account, not just “different = bad”
Here’s what I mean when I say the XR is price elastic but the XS is not
I didn’t get to the real point - Apple can now innovate in hardware AND software, which doesn’t go for $1000+ a pop.
Everyone in the Apple community has been asking for them to focus on great software experiences, and now their business model finally lines up for them to do that
Everyone in the Apple community has been asking for them to focus on great software experiences, and now their business model finally lines up for them to do that
