This book is taking longer to finish but for all the right reasons.
Reading a book is 1 thing but applying what u learn from it is quite another but this time its different. Have made so changes, incorporated new routines so no hurry to finish
The more attractive an opportunity is, the more likely it is to become habit-forming.
When it comes to habits, the key takeaway is this: dopamine is released not only when you experience pleasure, but also when you anticipate it.
We tend to adopt habits that are praised and approved of by our culture because we have a strong desire to fit in and belong to the tribe.
the close (family and friends),
the many (the tribe), and
the powerful (those with status and prestige).
(1) your desired behavior is the normal behavior and
(2) you already have something in common with the group.
If a behavior can get us approval, respect, and praise, we find it attractive.
The inversion of the 2nd Law of Behavior Change is make it unattractive.
Some of our underlying motives include:
Conserve energy
Obtain food & water
Find love & reproduce
Connect & bond with others
Win social acceptance & approval
Reduce uncertainty
Achieve status & prestige
Desire is the difference between where you are now and where you want to be in the future.
Create an environment where doing the right thing is as easy as possible.
Increase the friction associated with bad behaviors. When friction is high, habits are difficult.
Prime your environment to make future actions easier.