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Question for the bloggers: How do you decide which post in your backlog to write next?
My internal algo is something like: brand relevance * long-term ROI (SEO value, whether it's Evergreen content, etc) * Effort Required * How Excited I am about it.
My internal algo is something like: brand relevance * long-term ROI (SEO value, whether it's Evergreen content, etc) * Effort Required * How Excited I am about it.
So ideal post is:
1. Highly brand relevant
2. Lots of long-term ROI/Evergreen
3. Easy to Write (Usually means I already have lots of notes on it and just need to put them together)
4. Very interesting/exciting to me at the moment
1. Highly brand relevant
2. Lots of long-term ROI/Evergreen
3. Easy to Write (Usually means I already have lots of notes on it and just need to put them together)
4. Very interesting/exciting to me at the moment
3/ One way I think fails is that I can over optimize for Easy to write and Evergreen.
E.g. The Blockchain Man (ribbonfarm.com/2017/10/10/the…) was a very good post for me but was a huge PIA to write.
E.g. The Blockchain Man (ribbonfarm.com/2017/10/10/the…) was a very good post for me but was a huge PIA to write.
Evergreen bias means I rarely write hot takes that are timely though when I do, often goes very well.
I think @stratechery manages to combine these very well so he has "hot takes" but they illustrate relatively timeless/Evergreen concepts.
Haven't quite figured that out
I think @stratechery manages to combine these very well so he has "hot takes" but they illustrate relatively timeless/Evergreen concepts.
Haven't quite figured that out
