Nigeria is largely populated by people who aren't as educated as most of us here.But in a democracy,a vote has no socio-economic class. One man, one vote.If you want to win,you need to organize & mobilize at the grassroots. They determine who wins.Simple
Simply put,you must speak the language of your electorate. I was at a rally with @akinalabi,Gov. Ajimobi and Bayo Adelabu,the APC governorship candidate in Oyo. All very well educated,accomplished men. But they were speaking the local variant of Yoruba language
To win, you must mobilize & organize a movement of politically active people as evangelists, surrogates & advocates across your entire constituency. These people need direction & organization because they speak/campaign daily to your likely voters.
Physically & emotionally,campaigning is gruelling. You are everywhere at the same time.If you are not ready to hold meetings after meetings in various places,walk significant distances, please don't expect to win. You could leave a meeting on a high & you attend another
It costs money to print posters. Tshirts. Billboards. Innovative advertising. Jingles. Organize meetings. Fuel campaign vehicles daily. Mobilize your team. You will have to organize big rallies & even organize your supporters to parts of the state for other rallies.
When campaigning in a crime like ours, people associate you with your party and the other candidates it presents. For example, presidential elections hold on the same day as NASS elections. If the presidential candidate your party presents in unpopular
The undeniable reality is that Buhari is still extremely popular at the grassroots. On all our campaign stops,meetings, door to door activities,the electorate in Egbeda/OnaAra express their love for Buhari & their excitement at voting for him again.
You have to educate your likely voters relentlessly. About how to identify your party,how to vote, where to vote,when to vote. In fact, we spent a lot of time telling voters which finger to use to vote to avoid voided votes.
Your real CV is what the electorate know you have done for them & how you have contributed to your community. If you plan to contest elections,start spending some of your knowledge,network,time & money in your community.
The critical voting period is only 4 hours. All the work you have done in months or years will can be made or broken in that window. You must have a strategy and resources to manage that window.
Thanks to @@akinalabi & his the team for the great hospitality & for showing me around Ibadan & showing me the real workings of politics