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Daily Facebook Advertising Tips
Every day I'm going to give a little tip about Facebook Ads, let's see how many days I can keep the streak alive!
Every day I'm going to give a little tip about Facebook Ads, let's see how many days I can keep the streak alive!
Day 1 - 1/28
Something that took me a while to understand about Facebook Ads when I was starting out was having an open mind. I used to assume so many things instead of just testing them. Do not write off an idea just because it's simple or unconventional, TEST EVERYTHING!
Something that took me a while to understand about Facebook Ads when I was starting out was having an open mind. I used to assume so many things instead of just testing them. Do not write off an idea just because it's simple or unconventional, TEST EVERYTHING!
Day 2 - 1/29
If you are ever looking to refresh creatives but don't have the ability to take new pictures or shoot a new video, try using Facebook's video templates. It allows you to use your images and create a video with them. I've seen a lot of good results from doing this.
If you are ever looking to refresh creatives but don't have the ability to take new pictures or shoot a new video, try using Facebook's video templates. It allows you to use your images and create a video with them. I've seen a lot of good results from doing this.
Day 3 - 1/30
If you are using the same copy or creatives in both your prospection and retargeting ads, you are missing out on conversions. Use new creatives in retargeting with some sort of discount/promotion in order to get that user back on your site to purchase a product.
If you are using the same copy or creatives in both your prospection and retargeting ads, you are missing out on conversions. Use new creatives in retargeting with some sort of discount/promotion in order to get that user back on your site to purchase a product.
Day 4 - 1/31
When you are doing interest based targeting keep it simple.I see so many beginners narrow down their audience with three different interest audiences and wonder why they aren’t seeing results.Instead try picking one broad interest audience, it will work much better
When you are doing interest based targeting keep it simple.I see so many beginners narrow down their audience with three different interest audiences and wonder why they aren’t seeing results.Instead try picking one broad interest audience, it will work much better
Day 5 - 2/1
If you are only running 1% Lookalikes, you are definitely losing out on some conversions. The past few months I have seen much more success with larger percentage lookalikes. Especially if you are trying to scale make sure you are testing all the way up to 10%
If you are only running 1% Lookalikes, you are definitely losing out on some conversions. The past few months I have seen much more success with larger percentage lookalikes. Especially if you are trying to scale make sure you are testing all the way up to 10%
Day 6 - 2/2
When you are making or having images/videos made make sure to avoid having the text on them take up more than 20% of the creative. More than 20% and Facebook will make it more expensive for you to reach the same audience. To check images ➡️ facebook.com/ads/tools/text…
When you are making or having images/videos made make sure to avoid having the text on them take up more than 20% of the creative. More than 20% and Facebook will make it more expensive for you to reach the same audience. To check images ➡️ facebook.com/ads/tools/text…
Day 7 - 2/3
In my experience, the easiest types of campaigns to run are:
1. App Downloads
2. Lead Gen
3. Ecommerce
App install campaigns usually require the least amount of day to day work, opposed to ecom campaigns which require much more day to day work/testing
In my experience, the easiest types of campaigns to run are:
1. App Downloads
2. Lead Gen
3. Ecommerce
App install campaigns usually require the least amount of day to day work, opposed to ecom campaigns which require much more day to day work/testing
Day 8 - 2/4
Whenever you are trying to optimize an ad account it is key to always start at the ad level. One ad could be taking spend away from the others, users could be responding poorly to the creatives, etc. Adjusting the ads is crucial before making changes to the ad set.
Whenever you are trying to optimize an ad account it is key to always start at the ad level. One ad could be taking spend away from the others, users could be responding poorly to the creatives, etc. Adjusting the ads is crucial before making changes to the ad set.
Day 9 - 2/5
For most stores, you are going to want to have these types of retargeting campaigns:
-DPA for view content and add to cart
-Website visitors
-FB/IG engagement
-Video views
If you do this and have proper exclusions you will have a good setup.
For most stores, you are going to want to have these types of retargeting campaigns:
-DPA for view content and add to cart
-Website visitors
-FB/IG engagement
-Video views
If you do this and have proper exclusions you will have a good setup.
Day 10 - 2/6
One thing that I see a lot of beginners do is only create lookalikes based off the purchase event.
Facebook allows you to create lookalikes directly from your pixel and product catalog.
Test them! Don't be afraid to try out other LA farther up the funnel too.
One thing that I see a lot of beginners do is only create lookalikes based off the purchase event.
Facebook allows you to create lookalikes directly from your pixel and product catalog.
Test them! Don't be afraid to try out other LA farther up the funnel too.
Day 11 - 2/7
Most individuals I talk to think that having a high frequency is the worst thing in the world.
However, if you are selling high priced items it is a necessity.
It sometimes takes a person seeing multiple ads a few times for them to purchase that $1,000 item.
Most individuals I talk to think that having a high frequency is the worst thing in the world.
However, if you are selling high priced items it is a necessity.
It sometimes takes a person seeing multiple ads a few times for them to purchase that $1,000 item.
Day 12 - 2/8
Did you know shipping price is one of the most common reasons for a customer abandoning their cart?
If you own an ecom store or run ads for one, make sure you are at least testing free shipping as an option.
You could be missing out on a lot if you are not.
Did you know shipping price is one of the most common reasons for a customer abandoning their cart?
If you own an ecom store or run ads for one, make sure you are at least testing free shipping as an option.
You could be missing out on a lot if you are not.
Day 13 - 2/9
When's the last time you tested new creatives?
Most people's answer is well over a month which is in my experience is too long.
Even when you have creatives performing really well, you still need to be testing creatives regularly.
Nothing lasts forever!
When's the last time you tested new creatives?
Most people's answer is well over a month which is in my experience is too long.
Even when you have creatives performing really well, you still need to be testing creatives regularly.
Nothing lasts forever!
Day 14 - 2/10
One of the most common FB targeting mistake is trying to get too narrow.
When it comes to interest-based prospection, start broad, not narrow.
By doing something like this ⬇️ you are almost guaranteeing that you won't see success with Facebook Ads.
One of the most common FB targeting mistake is trying to get too narrow.
When it comes to interest-based prospection, start broad, not narrow.
By doing something like this ⬇️ you are almost guaranteeing that you won't see success with Facebook Ads.
Day 15 - 2/11
Make sure you have UTM tags set up on all of your ads. They enable you to better understand their performance without having to rely on one analytic platform.
I prefer to create dynamic UTM tags that way I don't have to change them when I duplicate ads.
Make sure you have UTM tags set up on all of your ads. They enable you to better understand their performance without having to rely on one analytic platform.
I prefer to create dynamic UTM tags that way I don't have to change them when I duplicate ads.
Day 16 - 2/12
Something that has been working well recently is selecting the box "Only When Connected to WiFi" and using no other interest or lookalike targeting.
People who are connected to WiFi are in a place they are used to, and more likely to be in a shopping mindset.
Something that has been working well recently is selecting the box "Only When Connected to WiFi" and using no other interest or lookalike targeting.
People who are connected to WiFi are in a place they are used to, and more likely to be in a shopping mindset.
Day 17 - 2/13
My standard set up for a prospection campaign:
- 6-10 Ad sets (depending on daily spend)
- 8-10 Ads (for example, 4 different creatives + 2 copy variations = 8 ads)
Once it starts to get some decent data, I start optimizing and cycling in new audiences and ads.
My standard set up for a prospection campaign:
- 6-10 Ad sets (depending on daily spend)
- 8-10 Ads (for example, 4 different creatives + 2 copy variations = 8 ads)
Once it starts to get some decent data, I start optimizing and cycling in new audiences and ads.
Day 18 - 2/14
Something I struggled with when I started is never falling in love with an audience/product I'm selling.
Never assume or think that you know for sure that an audience/product is going to work.
Stay objective throughout the process in order to prevent this.
Something I struggled with when I started is never falling in love with an audience/product I'm selling.
Never assume or think that you know for sure that an audience/product is going to work.
Stay objective throughout the process in order to prevent this.
Day 19 - 2/15
With the recent FB decision making CBO the default a lot of people have expressed concerns about losing control.
One way to increase your control in a CBO is with ad set spend limits.
You are able to set a min or max to help better manage that ad set's spend.
With the recent FB decision making CBO the default a lot of people have expressed concerns about losing control.
One way to increase your control in a CBO is with ad set spend limits.
You are able to set a min or max to help better manage that ad set's spend.
Day 20 - 2/16
Lookalikes made from custom audiences are static and will NOT update.
The only type of lookalikes that update are ones that are made directly from a pixel or product catalog.
Very important to know this and update those lookalikes accordingly.
Lookalikes made from custom audiences are static and will NOT update.
The only type of lookalikes that update are ones that are made directly from a pixel or product catalog.
Very important to know this and update those lookalikes accordingly.
Day 21 - 2/17
To check if your ad sets are competing against each other here's what to do:
-Ad set must have completed "Learning Phase"
-Scroll over the word Active in the Delivery column
-Click Delivery Insights
-Click Auction Overlap
That's it, super easy!
To check if your ad sets are competing against each other here's what to do:
-Ad set must have completed "Learning Phase"
-Scroll over the word Active in the Delivery column
-Click Delivery Insights
-Click Auction Overlap
That's it, super easy!
Day 22 - 2/18
Make sure when you are setting up your custom columns you include all of the following for CPC and CTR.
It's really important to be able to track each one and know the difference between them.
If you don't know the difference ask me or google it.
Make sure when you are setting up your custom columns you include all of the following for CPC and CTR.
It's really important to be able to track each one and know the difference between them.
If you don't know the difference ask me or google it.
Day 23 - 2/19
Next time you are creating a Lookalike (LLA) click "Advanced Options" at the bottom.
This allows you to create multiple LLAs from the same source at one time.
You also won't have to worry about excluding smaller LLAs from the bigger ones since they are segmented
Next time you are creating a Lookalike (LLA) click "Advanced Options" at the bottom.
This allows you to create multiple LLAs from the same source at one time.
You also won't have to worry about excluding smaller LLAs from the bigger ones since they are segmented
Day 24 - 2/20
If you rely on DPA's for a portion of your retargeting campaign/have a ton of products you want to make sure you have it set up correctly.
Make sure you set the product data source to update daily so you don't have products, not on the store in the catalog.
If you rely on DPA's for a portion of your retargeting campaign/have a ton of products you want to make sure you have it set up correctly.
Make sure you set the product data source to update daily so you don't have products, not on the store in the catalog.
Day 25 - 2/21
It's really important to try a wide variety of ad types.
Certain ad types will convert better with certain audiences in certain placements.
The upside of testing multiple types of ads far outweighs the downside of losing a few hundred bucks.
It's really important to try a wide variety of ad types.
Certain ad types will convert better with certain audiences in certain placements.
The upside of testing multiple types of ads far outweighs the downside of losing a few hundred bucks.
Day 26 - 2/22
Facebook recently added the ability to test your pixel events under the Pixel section on your BM menu.
Have the "Test Event" page up and go through your funnel and each conversion event will show up there.
Very important to do this before running any ads!
Facebook recently added the ability to test your pixel events under the Pixel section on your BM menu.
Have the "Test Event" page up and go through your funnel and each conversion event will show up there.
Very important to do this before running any ads!
Day 27 - 2/23
This was my first tip that I ever gave on this thread but people still don't get it.
TEST! TEST! TEST!
"Do you think this video or image will convert better?"
TEST BOTH!
You won't ever know which performs better until you get some DATA!
This was my first tip that I ever gave on this thread but people still don't get it.
TEST! TEST! TEST!
"Do you think this video or image will convert better?"
TEST BOTH!
You won't ever know which performs better until you get some DATA!
Day 28 - 2/24
Running ads from a different Facebook page than your store's page can be a good approach for certain products.
Example Product: Sweat Vest
Create a community for ladies trying to lose weight.
You'll get more potential customers engaging with ads = more sales.
Running ads from a different Facebook page than your store's page can be a good approach for certain products.
Example Product: Sweat Vest
Create a community for ladies trying to lose weight.
You'll get more potential customers engaging with ads = more sales.
Day 29 - 2/25
When creating lookalikes from a custom audience, you have the ability to group multiple countries together.
This comes in handy when you are trying to target smaller countries and are able to combine them into one LLA instead of having a few super small LLAs.
When creating lookalikes from a custom audience, you have the ability to group multiple countries together.
This comes in handy when you are trying to target smaller countries and are able to combine them into one LLA instead of having a few super small LLAs.
Day 30 - 2/26
One audience in retargeting that is often forgotten by individuals just starting out is their past purchasers.
Whether you are showing them ads or sending them an email it is important to incorporate them into your retargeting strategy.
One audience in retargeting that is often forgotten by individuals just starting out is their past purchasers.
Whether you are showing them ads or sending them an email it is important to incorporate them into your retargeting strategy.
This is my last Daily Facebook Ads Tip on Twitter......
But I will be continuing giving daily tips about Facebook Ads on my email list!
Sign Up Here => goo.gl/eocZf6
But I will be continuing giving daily tips about Facebook Ads on my email list!
Sign Up Here => goo.gl/eocZf6
