, 6 tweets, 3 min read Read on Twitter
Another card consolidation scheme. "Curve".
Whether you're a small business or a giant payments provider, if some nobody startup tries to wedge itself between you and your customers, f$%^ them up, with extreme prejudice. Seriously.
My previous comments on Curve's lazy, cynical, parasitic business model:
Another failed scheme from a few years ago, "Fuze"
facebook.com/ideafaktory/po…

And Amazon tried this with their "wallet"
facebook.com/ideafaktory/po…
Consolidators, like Paypal, aren't merchants, selling products/services. They wedge in to facilitate #payments. The ONLY reason Paypal was allowed todo it was leverage: a growing e-commerce site, eBay. Without it, no one would have heard of Paypal. As no one will of these hacks.
There are also #security, #branding & #customerservice reasons to keep parasites like Curve out. They want VC's to believe they're Netflix (using mail to get to digital). In reality, they're bottom-feeders offering no value to infiltrate your customer relationships & #data.
Forgot the link...
pymnts.com/news/payment-m…
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