It's fascinating!
So... turns out "magic" can have many subtle meanings, and if you miss them, miscommunication ensues. Even if you don't think they're being literal.
This tool is unlike the one I know. I have never seen it before and admire it/dislike it very politely. It is not my fault if I am using it wrong/I know to use it and love it!
E.g. "Could you pass me the magic scissors".
A) A process that is surprisingly effective, and I am complimenting it.
B) A process that I have not mastered it but please accept that it is unusual to me and explain it again.
C) I do not ever want this process explaining, please don't.
They also use "magic" to refer to "a useful thing belonging to someone else", so it might just be a polite gesture!
Sometimes by calling a thing alive, they offer to shift responsibility to it but it is generally meant to be polite!