, 13 tweets, 12 min read Read on Twitter
After years of testing, I feel like the metro newspaper industry has come around to a common price point for a digital subscription: about $100/year.
The Los Angeles Times (@latimes) and Chicago Tribune (@chicagotribune): $103.48 a year.
The Dallas Morning News (@dallasnews): $117/year, or $103.48/year if you pay for two years upfront.
The Toledo Blade (@toledonews): $99/year. The Omaha World-Herald (@OWHnews): $99.95/year. The Salt Lake Tribune (@sltrib): $95.88/year.
The Kansas City Star (@KCStar), Charlotte Observer (@theobserver), and Miami Herald (@MiamiHerald), all McClatchy papers: $129/year.
The Akron Beacon Journal (@ohiodotcom), and The Oklahoman (@TheOklahoman): each $119.88/year. The Pittsburgh Post-Gazette (@PittsburghPG): $129.48/year.
The Detroit News (@detroitnews) and Detroit Free Press (@freep): $120/year.
A few metros are substantially cheaper: The Deseret News (@DeseretNews) in Utah is only $43.68/year. The Tulsa World (@tulsaworld): $71.40/year. St. Louis Post-Dispatch: $79/year. The Memphis Commercial Appeal (@memphisnews): $83.88/year.
And there are a few that are still trying to go higher. The San Francisco Chronicle is $179.88/year. The Philadelphia Inquirer (@PhillyInquirer) is $182/year. The Houston Chronicle (@HoustonChron) and Seattle Times (@seattletimes) are $207.48/year.
And there are a few going *really* high. The Honolulu Star-Advertiser is $263.40/year (in Hawaii, cheaper elsewhere). The Boston Globe is $361.35/year. The Arkansas Democrat-Gazette (@ArkansasOnline) and Chattanooga Times Free Press (@TimesFreePress) are a whopping $408/year.
(Interestingly, each of those super-high-priced ones is the only major daily paper owned by its owner. The chains are betting on being cheaper.)
There's actually quite a bit of variation in what metro newspapers charge in print, as I wrote about here: niemanlab.org/2019/01/newspa…
But it seems like most publishers have generally come to the conclusion that $10 a month or $100 a year is about what the market will bear. /end
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