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Hard endorse, and note that this logic basically applies to platforms which are not normally considered social media.
For professional / business purposes, you want a domain and you probably want an email list, both proprietary to you.
If you accept platforms' bargain (approximately: "We'll give you an amount of distribution we feel appropriate and charge an amount we feel appropriate"), well.
If you accept platforms' bargain (approximately: "We'll give you an amount of distribution we feel appropriate and charge an amount we feel appropriate"), well.
I also think that one's work appearing in platform settings does not show it to best advantage for professional purposes, and I'm looking at Github specifically when I say that. The brand value of most code posted to Github accrues to Github, not to the person who wrote the code.
I have been saying that for years, and devs don't believe me, because devs believe themselves capable of looking at a Github repository and doing engineering work to figure out who contributed to it, but most people won't do engineering work to self-modify to credit you.
(Also note that literally the last time I was quoted on the BBC it was as, quote, "This page on Github.")
Related thought: archive the heck out of anything you post in other-than-personal spaces that you want to keep over the long term.
