This film, made by Ogilvy India, for client Hindustan Unilever, literally made me tear up. I could sense what they were getting at but definitely did not anticipate the denouement. That was mighty impactful!
I had to wrestle with minor logical inconsistencies like the 1/5
I had to wrestle with minor logical inconsistencies like the 1/5
2/5 fact that if there can be a shower in that barren and remote a location, and water flows from it too, then there should be a pipe that connects water for the shower. The same pipe could help that village with water, in the form a simple tap. But I completely understand the
3/5 magical realism like set-up of the shower in the middle of nowhere, almost like a Wes Anderson film scene.
The most impactful part, something I did anticipate, was the villagers doing everything other than having a shower, with the shower. The value of water, that we city
The most impactful part, something I did anticipate, was the villagers doing everything other than having a shower, with the shower. The value of water, that we city
4/5 dwellers take for granted, comes across so starkly in those scenes. As for the denouement – it hits you like a hammer. I can proudly and confidently say that I do not use the shower. Stopped using it long ago (and use it only when I’m traveling and staying in hotels, which
5/5 usually do not have buckets and mugs) and have been using the bucket-mug combo ever since. This is a conscious decision taken to avoid wasting water unconsciously and callously.
Take a bow, HUL & Ogilvy India!
Take a bow, HUL & Ogilvy India!
