Nike is the largest athletic wear company with more than 50,000 employees globally.
Yet, virtually none of its employees are involved in the actual production.
Nike was a pioneer in recognising their "value added" was in design and marketing,
not assembly.
Nike adopted the ‘click-of-a-button’ model, so it can focus on the core value.
creative.
It’s no wonder Nike became one of the world’s most valuable companies, that regularly
trades north of 20 times earnings.
But in next 21 years Nike's shares were selling for US$ 85 each - a Stellar 17,983% Return.