, 3 tweets, 1 min read Read on Twitter
"'If You Can' is probably the most widely distributed of my books. It is a book for Millennials, and it’s been downloaded hundreds of thousands of times because it’s free." Bill Bernstein.

Free is priced to sell. etf.com/docs/IfYouCan.…
"You can spend three or four years writing a book and it can disappear almost without a trace. And that doesn’t mean that the exercise wasn’t worthwhile, because hopefully you’re writing books for other reasons." The biggest reward of writing is it improves clarity of thought.
"My book Splendid Exchange exceeded beyond my wildest expectations in terms of reviews, sales and speaking gigs it continues to get me. The book that came after that, Masters of the Word was an absolute flop. I doubt it sold 5,000 copies. That taught me publishing is capricious."
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