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i just coined a term in a conversation with a friend, "spontaneous generation culture." This is in reference to the ancient theory of spontaneous generation, which proposed that rats were literally created by piles of grain. That's how most internet people think.
the entire "😂😂 WHO DID THIS 😂😂" phenomenon has been growing in intensity since I was first online. Ebaumsworld perhaps pioneered deliberately replacing other peoples watermarks with their own; now that's not even done.
I've watched people post "😂😂 WHO DID THIS 😂😂" in response to shit that had a signature on it. I just saw this a few minutes ago. "whoever did this" - the video title has his name! his twitter link is in the description! 
And I've come to believe that it's actually important to people for creative works to come from nowhere, to be spontaneously generated. It's part of the adventure of Being On Line.
It's ironic - with all the obsession with brands, with individuals turning themselves into brands and producing highly consistent output, it's obvious to me that internet users, by and large, want to believe that much of what they see is produced by a faceless lunatic fringe.
This is an extension of the "OMG they had to be HIGH when they made this" response to much provocative art - it's important to people that they not know who made things, so they can believe that someones life is just buck wild 24/7.
Did you know the "back at it again at krispy kreme" kid was tracked down and interviewed? The interview wasn't very exciting. That video was just something he did. Dude probably mostly does his backflips at parks and shit.
I don't think people want to know that "wacky" things come from real people. They subconsciously believe that the creative process for unusual things is some kind of wild Jackson Pollock whirlwind, when of course that's almost never the case.
The exception is a lot of the trutv bullshit people share, but even that is mostly clips from normal lives that got weird for a moment.
The same way that Americans want to believe that Japan is just 24/7 weird kinky sex and girls in cat ears wrestling in chocolate syrup, people want to believe that "the internet" is "a wild place"
