Thread by @HildaMuteshi

Let me start by what branding is not
1. Printing nice coloured things videos fliers, nice logo, T-shirts is not branding

https://twitter.com/aweissburhan/status/1127843439578570752

2. Branding starts with naming your business, choosing an easy one, a name that gives more meaning about what you sell, a name that resonates with the target customers

3. Small businesses don't have a budget to carry out branding of individual products and services, they choose to brand a business but big companies can afford to distinguish every product without relying on parent company

4. After naming your product, packaging it, there is need to be consistent with the colours and symbols that identify your business. Let them be colours that have a meaning eg blue is a colour of integrity

5. Beyond packaging, and printing things, there is the brand promise you make your communication, you tell people how your product or service will exceed expectations.
Customers hold you accountable

6. The downfall of a brand or it's growth starts with customer experience. This is the stage where most brands have died never to make a come back because they did not deliver the promise

7. If you are selling goods, the customer experience with your brand starts with every touch point or the customer journey in trying to acquire this product

8. Customers can be pissed off by the process of purchasing the product, others will dislike the people serving them, the rest will hate the taste of the good or quality of service hence hurting your brand

9. If you are working in a restaurant or a distribution, both manufacturing, employees and level of display can hurt your brand, where good quality goods are served by pathetic team

10. To achieve maximum branding, you have to look through every touch point in your customer journey, make sure it meets the standards and delivers the promises you make when trying to win customers through sales

10. Let's talk about branding and your customer touch point. a brand is just a name or a symbol that evokes a type of feeling when mentioned or seen.
How do you evoke the right feelings?

11. Looking at the customer journey and how it affects your brand
1. Search for your products or services, the time wasted, the unavailability of information is the first put off,

2. Making information available on websites, search engines, twitter, facebook and everywhere would be your first step towards branding

3. The type of sales person or services person you hire is another touch point in your customer journey, it reflects badly Or well on your brand. How they communicate or handle customers can hurt a brand

4. Make sure you establish a culture in your business where employees have a standard code of conduct.
The customer experience here will grow your brand. That's why code of conduct is part of branding your business

5. The next touch point is about using the product or experiencing the service quality, The level of customer satisfaction, will make them either buy from you again or never come back

6. The best way to grow a brand is by customer satisfaction. This process starts with research and product development to ensure that products captures customer aspirations even before releasing them to the market

7. The failure to research and come up with exactly what people want has killed some brands even before the launch, I call them dead on arrival.
The struggle to beautify a bad product or service can is not branding

8. The next touch point is the after sale service, how do you treat your customers, in case of durables, the access to repairs, to your team on how to use the product or service, the replacement of parts builds a brand

9. The last touch is where delighted customers keep coming and referring other people to your business, this lowers your cost of marketing because you have established a brand

10. By now I hope you understand branding is not the same as building a brand. One is chasing the wind the other is a process within a customer journey

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