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As a rookie podcaster looking to connect deeper with audience communities, it’s encouraging to see new podcast launches everyday and talks of them being the next big thing. Sharing some early, honest lessons
First of all, it looks like the quality of conversation and the core story still wins audiences. And that’s not because it’s produced in a podcasting format.
It seems to be working with niche, specialized communities of listeners, and not potentially a mass product at scale. I’m talking 10,000 listens per episode being a gold standard. Quality, full listens.
I started #Outliers podcast @factordaily in December 2016, and we’re now close to 💯 episodes and over 100,000 full listens. It’s only now that we’re getting over 5000 listens for popular episodes within weeks of release.
@factordaily As for the business model for podcasting, it’s a lot more broken (and non existent) if you compare with the conventional media business models. But that’s only if you’re looking at it as “a podcast only” product.
@factordaily The opportunities are far more exciting and promising if the positioning is more about the core story, or conversation that resonates with the target audience regularly
@factordaily Finally, the uninformed and fashionable hype will only make it tougher for the podcasting products that truly deserve to survive, win. But I guess that’s the battle we’ve to fight with any new format or bold experiments as journalists in this age. May the best stories win 🤟🏽👍🙏
