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Marketing lessons we can learn from BJP's thumping victory in 2019 Lok sabha
🔴 The PM Modi & Amit Shah did 400 plus rallies & many road shows.
➡️Whatever the position you hold, you have to be in the field to know the pulse of the market. Sitting in AC Drawing rooms won't help
🔴 The PM Modi & Amit Shah did 400 plus rallies & many road shows.
➡️Whatever the position you hold, you have to be in the field to know the pulse of the market. Sitting in AC Drawing rooms won't help
🔴 Your team and customers should work as brand ambassadors for you
➡️Voice of 25 crore Govt beneficiaries influenced others in their voting choices
➡️Voice of 25 crore Govt beneficiaries influenced others in their voting choices
🔴 Sometimes you have to lose in a small battles in order to win a war
➡️ Giving up 3 states in Dec 2018 had multiple effects . It shook up the complacency, forced to do some policy corrections and shed major part of anti incumbency against BJP
➡️ Giving up 3 states in Dec 2018 had multiple effects . It shook up the complacency, forced to do some policy corrections and shed major part of anti incumbency against BJP
🔴 The BJP had its entire cabinet working for the success of the party.
➡️If you want to achieve big, you need to work as a team. Everyone need to contribute.
🔴 BJP went with a Strong PM candidate.
➡️Leadership Matters, People don't trust a faceless & leaderless organisation
➡️If you want to achieve big, you need to work as a team. Everyone need to contribute.
🔴 BJP went with a Strong PM candidate.
➡️Leadership Matters, People don't trust a faceless & leaderless organisation
🔴Congress brought an outside poll strategist Cambridge Analytica & failed miserably.
➡️Believe in you own people, they can do better than outside consultants.
🔴 The PM thanked & gave credit to karyakartas for victory.
➡️Give credit to your field workers for the success.
➡️Believe in you own people, they can do better than outside consultants.
🔴 The PM thanked & gave credit to karyakartas for victory.
➡️Give credit to your field workers for the success.
🔴 Among the 29 states went for polls, BJP did maximum concentration in UP, KTK, GUJ, MP, NCR,Raj & West Bengal
➡️If you want to achieve your Target, concentrate in high Potential territories .
➡️If you want to achieve your Target, concentrate in high Potential territories .
🔴 BJP gave tickets to winnable candidates from other parties, who crossed over.
➡️In good times hire talent from weak competitors who might feel useless & wasted sitting there
➡️In good times hire talent from weak competitors who might feel useless & wasted sitting there
🔴 BJP used all sorts of technologies like social media, call centres & Analytics. Used NaMo TV, Used Akshay Kumar & Social Media influencers.
➡️Use of latest technology like social media, e detailing are important.
Reaching Targeted Audience is very important by any mean
➡️Use of latest technology like social media, e detailing are important.
Reaching Targeted Audience is very important by any mean
And finally the best one.
🔴 Parties like TRS,YSRCP,BJD are giving unconditional support to the Modi for 5 years.
➡️Even with less secondary sales you can improve PRIMARY sales if you have strong network & Infrastructure 😀😀😀. ◦
🔴 Parties like TRS,YSRCP,BJD are giving unconditional support to the Modi for 5 years.
➡️Even with less secondary sales you can improve PRIMARY sales if you have strong network & Infrastructure 😀😀😀. ◦
