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Ads Alchemist
@AdsAlchemist
, 4 tweets, 2 min read Read on Twitter
If you aren't running any cross/up sells on your site, you must not like making money.

It's never been easier to set them up.

@Shopify breaks it down nicely showing you the most popular product combinations.

Let me show you⬇️
1. Click on Reports

2. Go to the Behavior section and click Website Cart Analysis

3. Boom! Just like that you can see the most common combination of products your customers are adding.
Then just go to the Shopify App store and pick either a cross sell app or an up sell app, whichever you prefer (or both).

FB ads are only going to get more expensive in the future.

So, it's crucial you are doing everything you can do to increase your AOV.
Hope you guys enjoyed this thread and learned something new.

If you want to learn more about ecommerce, join my email list ==> goo.gl/eocZf6

If you have any questions, please comment below.

Thanks,

AA
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Ads Alchemist
@AdsAlchemist
I had a new client start recently who had their add to cart event firing on their home page.

To make it worse they spent 5 figures with that set before working with me.

I can't stress the importance of proper pixel implementation.

Let me explain 👇
If you are sending traffic to a website that does not have some sort of tracking set up like a Facebook Pixel, you are wasting your money.

All the traffic you are driving to your store is data. The more data you have the better chance you have to become profitable.
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To double check, if things are working go through your funnel and afterward go to your Business Manager menu, select Analytics and then select your pixel.
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Ads Alchemist
@AdsAlchemist
A lot of people stop testing once they find a high performing creative.

They're super excited with the results they're seeing and become complacent.

Which is the opposite reaction you should have.

In this thread I'll explain the testing process after finding a winner ⬇️
For this example lets say the winning create is a static image with a solid background, some text and a product image.

Instead of stopping your creative testing you need to be picking things up in order to find what aspect of the creative caused it to perform well.
The reason why you want to figure this out is because it will allow you to potentially create a new variation of your winning creative that performs even better.

So what I typically do is get new creatives made that are slightly different from the original.
Read 6 tweets
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Ads Alchemist
@AdsAlchemist
If you are running any ads on FB it's important to understand the learning phase and what effects it.

So, in this thread I will tell you the 7 actions that can potentially reset your ad sets and put them back into the learning phase ⬇️
1. A change to your ad set optimization

2. You change the audience you are targeting

3. Having your ad set paused for more than 7 days

4. Adding in a new ad under your ad set

5. Editing your ad

The next actions are a little more complicated, let me explain.....
The first 5 actions are pretty straight forward in the sense that if you do those things the ad set's learning phase will reset.

However, for the last 2 actions don't necessarily reset the learning phase.

It depends on how big of change or "Significant Edit" was made.
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