Thread by @AdsAlchemist

A lot of people stop testing once they find a high performing creative.

They're super excited with the results they're seeing and become complacent.

Which is the opposite reaction you should have.

In this thread I'll explain the testing process after finding a winner ⬇️

For this example lets say the winning create is a static image with a solid background, some text and a product image.

Instead of stopping your creative testing you need to be picking things up in order to find what aspect of the creative caused it to perform well.

The reason why you want to figure this out is because it will allow you to potentially create a new variation of your winning creative that performs even better.

So what I typically do is get new creatives made that are slightly different from the original.

In the example creative there were 3 different variables.

So I get new creatives made with the same 3 variables but with slight alterations.

This will allow you to figure out if there is another combination that is a winner.

For example the new images would have new text, different color backgrounds, different product images, or another small difference.

Most of the time I do this I end up finding another winning combo.

It's important to continue to do this with your other creative assets as well.

If you do this kind of testing with your winning creatives it will help extend your profitable performance and lead to less performance volatility.

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Lmk if you have any questions.

Thanks,

AA