, 7 tweets, 2 min read Read on Twitter
I had a new client start recently who had their add to cart event firing on their home page.

To make it worse they spent 5 figures with that set before working with me.

I can't stress the importance of proper pixel implementation.

Let me explain 👇
If you are sending traffic to a website that does not have some sort of tracking set up like a Facebook Pixel, you are wasting your money.

All the traffic you are driving to your store is data. The more data you have the better chance you have to become profitable.
Make sure each pixel event is firing correctly before buying any type of ads no matter the channel.

To double check, if things are working go through your funnel and afterward go to your Business Manager menu, select Analytics and then select your pixel.
On the left-hand side, you will see Events Debugging.

This shows you all the events that occur through your pixel, the specific time they happened, the device and the URL location.

So you can check to see when you went through the funnel if the events fired correctly.
I prefer this method over using something like Facebook Pixel Helper just because I have had issues with that extension before.

Regardless of how you make sure your pixel is working correctly, the important part is that you do check in the first place.
You can also go to the Ads Manager Menu and click 'Events Manager'.

Then click your pixel name. Then on the left hand side you should see something called 'Test Events'

You are able to check your pixel events as well.
Either way, you need to make sure you have everything set up prior to sending any paid traffic to your site.

Hope you enjoyed the thread.

If you want more FB Info, join my email list ==> goo.gl/eocZf6

If you have any questions please let me know.

Thanks,

AA
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Ads Alchemist
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!