Today, let's look at another version of this they use which purports to be Google Tag Manager. Most of this will look pretty similar to the GA version.
and then here's the same thing prettified:
gist.github.com/krautface/e8f0…
Line 43 cleaned up: keyProc['setAttribute']('src', 'sorry-had-to-remove-this')
Line 44 cleaned up: head['appendChild'](keyProc)
(apologies for the censoring, but this isn't my intel to share freely)