,
9 tweets,
4 min read
Read on Twitter
My roommate, @kane, recently had a tweetstorm about his father go viral. It's at 143k likes right now and still growing
Which is good excuse to look at some charts and thoughts around virality. So had him give me look at his twtr analytics dashboard
Which is good excuse to look at some charts and thoughts around virality. So had him give me look at his twtr analytics dashboard
Here's impressions over last 28 days for him. ~40M impressions in a few days
On average, his account previously averaged 200k impressions a month--so that's 200x his typical distribution
Also notice how much this borks the usefulness of his metrics for anything else
On average, his account previously averaged 200k impressions a month--so that's 200x his typical distribution
Also notice how much this borks the usefulness of his metrics for anything else
Retweets and Likes follow similar pattern
Also interesting is that this one was spread primarily by twitter editorial team putting it in moments. This is more akin to TikTok's distribution pattern--and with it being platform/content driven vs creator driven
Also interesting is that this one was spread primarily by twitter editorial team putting it in moments. This is more akin to TikTok's distribution pattern--and with it being platform/content driven vs creator driven
And engagement and like rates
Super fascinating to me is that engagement rate is extremely high. I've never *seen* an engagement rate on a tweet at 33% much less one at this scale
That's fascinating. I'd say a very strong tweet generally can have 10%. 33% is insane
That's fascinating. I'd say a very strong tweet generally can have 10%. 33% is insane
Looking at the other tweets with this level of engagement seems to imply its photos that can drive the super high engagement rates. That's not unexpected, seen on most social platforms
I do wonder whether twitter is prioritizing photo tweets even more than normal in moments
I do wonder whether twitter is prioritizing photo tweets even more than normal in moments
How does this translate downstream to followers?
Given platform/content driven distribution we might expect it to be less. Virality on TikTok for example doesn't always drive followers to the creators.
In this case Kane's follower base has doubled
Given platform/content driven distribution we might expect it to be less. Virality on TikTok for example doesn't always drive followers to the creators.
In this case Kane's follower base has doubled
I'm amused to see how they react when the asian dad story scheduling they expected is replaced by Kane's normal tweets
For context, here's Eugene's after two blog posts. See if you can guess when essay dropped
For context, here's Eugene's after two blog posts. See if you can guess when essay dropped
Finally, if any of you have connections to television. I want to put Kane and his dad on any of the following
- Amazing race
- Daytime talk show
- Podcast with Robert Caro about the Robert Moses Power Station
so make this happen
- Amazing race
- Daytime talk show
- Podcast with Robert Caro about the Robert Moses Power Station
so make this happen
