,
3 tweets,
1 min read
Read on Twitter
If you are running ads selling some sort of product it's imperative you are testing different call to action buttons.
The perception of the ad changes drastically depending on the CTA.
Which obviously can have a large impact on performance.
The 3 main CTAs I test are 👇👇
The perception of the ad changes drastically depending on the CTA.
Which obviously can have a large impact on performance.
The 3 main CTAs I test are 👇👇
-Shop Now
-Learn More
-Get Offer
When you test them, you'll need to change up the ad slightly so that it makes sense with the CTA you are using.
For example, for the Get Offer CTA you'll want to position the headline with some sort of promotion, scarcity, exclusivity, etc.
-Learn More
-Get Offer
When you test them, you'll need to change up the ad slightly so that it makes sense with the CTA you are using.
For example, for the Get Offer CTA you'll want to position the headline with some sort of promotion, scarcity, exclusivity, etc.
What you'll end up seeing when you are testing them is that certain audiences prefer certain CTA buttons.
Whether its because they are curious, a deal hunter, or genuinely want to purchase your product.
Regardless, it's something you need to testing!
Whether its because they are curious, a deal hunter, or genuinely want to purchase your product.
Regardless, it's something you need to testing!
