Thread by @zic_toti

Are you selling the process or the result?

What do you show your prospects in your ads? The process? Or the Results?

If you're a fitness trainer and you show me a picture of a fat lady on a treadmill, you might have to do some more talking before I'll hire you.

Why?

We humans want a quick fix for everything. We want to get results immediately.

So what do I want to see?

I want to see a photo of a lady who went from fat to skinny. Yes! I will do the process but don't rub it on my face.

The more you rub it on my face, the longer it will take

for me to decide when to start my journey.

If you're selling food seasoning, show me a picture of a yummy- looking finished dish beside your seasoning.

If you sell make-up, show me a photo of a pretty lady wearing your amazing highlighters.

If you sell children's toys,

Show me photos and videos of happy children playing with their toys.

We humans love to relate to anything before we buy.

So when you give us a picture of what we'll get from your product, giving you our money becomes easier.

And that's it!!! Sell RESULTS

I think I'll be...

releasing an ebook that will teach you everything you need to know about creating ads that sell.

I haven't decided a date yet but I will definitely do that. And the ebook won't be up for a long time, only serious people will get it.

Details will be coming soon.

But for now,

enjoy my free contents. Don't forget to share to someone who needs to see this.

P.S: still trying to set up the Free Ad Empire i promised.

It's time that's doing me ohh😩😩😂

But I'll definitely do it for the fam😇