Thread by @zic_toti

Have You Done Your Homework?

Yeah! I get it.

90% of our clients want their copies in a minute & when you don't deliver at the time, they call you LAME.🙄

But being a 'LAMER' is better than dishing out a copy that appeals to the eye and not the pocket.

That is the real LAME👇🏿

And you know what?

I can tell you that a lot of advertisers(copywriters) don't even know any info about the product or the market or the target audience, they're selling to.

They just deliver what they "feel" will work for the copy and that's the beginning of failure

Before...

you write any sales content, take sometime to do some research about the product,

the consumer, the stories about the product, the market and what have you!

Sometimes the headline you need for the copy might be hiding in one of the stories about that product.

And we are lucky

To have a lot of information now. From Google to TV to social media and the rest.

Take some time, maybe a few days or weeks just to get enough information about what you're selling and who you're selling to.

This goes beyond copywriting but in general advertising

One high selling ad is worth more than a thousand "appealing" ads

Before selling, do your homework!!!

Have a lovely evening!

My DM no get padlock 😎. Feel free to ask me anything!