2009 - twice a week
2010 to 2013 - thrice a week
2014 - every single day, team size 3
2015 - 2 stories a day, team size 4
2016 - 4 stories a day, team size 8
2017 & 2018 - 20 stories a day, team size grew to 30 (and a fabulous team at that!)
Revenue in 2009 - ₹0
Revenue in 2010 - ₹0
Revenue in 2011,2012,2013 - ₹0
Revenue in 2014 - 7-digit figures
Revenue in 2015 - 3x of prev year
Revenue in 2016 - 4x of prev year & *turned profitable*
in 2017 - 3x of prev year
in 2018 - 2x of prev year
No major growth in traffic/revenue from 2008 to 2013.
Most mainstream media folks’ advice to us: ‘no one wants to read this’.
Today 50mn+ read us every month. Changed millions of lives, empowered people to become changemakers.