Growth Lessons to Accelerate your Design Career, by Elena Lin
How to Measure Growth, by @robbiedigi
Designing with Data, by @ranliudesign
#YxDesign #YxGrowthDesign
She started w/ engineering, but from going to design events in SF she found a passion for the process of envisioning and creating new products. (SAME) #GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2WZbWUcAEvBsP.jpg)
Apologies to the pals now stuck on this journey with us.
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
A: They've actually found that most activities on LinkedIn work better within the main app, where you have your community with you, so now they're centralizing again.
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
“To me, this means 'How do people get value out of our product?' And then, 'what do you do with that knowledge?'"
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
1. Acquire (downloads)
2. Engage (frequency of use)
3. Retain (retention rate)
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2fTIGUEAArj7E.jpg)
#GrowthDesignSeries #YxGrowthDesign
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2grHnUwAAxBkd.jpg)
If you measure engagement right, you don't see that much movement & variation in the retention.
#GrowthDesignSeries #YxGrowthDesign
Design product features, that solve customer problems, which drive customer behavior, and (positively) impact business results.
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2hU-VU8AAoU7R.jpg)
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Intercom started that simply: a way to communicate with your users. Later, many new (and easier) ways to do this were added, and growth skyrocketed.
#GrowthDesignSeries #YxGrowthDesign
“Do a little dance,
Make a little chart,
Split-test tonight!”
😂
#GrowthDesignSeries #YxGrowthDesign
They've tracked 7.5 trillion user behavior actions.
#GrowthDesignSeries #YxGrowthDesign
Appreciation for @calexity:
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2lFFuU0AAk75R.jpg)
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2lbA4U0AALeO8.jpg)
Segment your audience based on their behavior:
- Very active
- Recently churned
- Heavy use but never create content
#GrowthDesignSeries #YxGrowthDesign
What you want: Learn, Build, Measure.
And then build a loop!
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2nGKdU4AA8VW8.jpg)
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2nct7UcAAoKCP.jpg)
![](https://pbs.twimg.com/media/EA2ncuCU0AAp-mC.jpg)
Amplitude has an Engagement Matrix plotting features against # of times vs. # of people. Top right is Most Popular.
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2n7r_UYAAKm8Q.jpg)
Be conscious about what features you want to exist where in your matrix.
#GrowthDesignSeries #YxGrowthDesign
Path analysis helps you uncover interesting user behavior.
“It’s okay, I’m also overwhelmed by this!”
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2pZASUcAAf8Yq.jpg)
![](https://pbs.twimg.com/media/EA2pZAXUYAE63OX.jpg)
#GrowthDesignSeries #YxGrowthDesign
![](https://pbs.twimg.com/media/EA2qGncUwAECOZ-.jpg)
![](https://pbs.twimg.com/media/EA2rfmvVUAAdFIt.jpg)