1) $12.99 is incredible value
2) Think they should add a Hulu/D+ bundle at $10.99 to capture the militant "don't want to pay for sports" crowd and also b/c behavioral psyche would say it makes $12.99 even more enticing
4. One of the knocks on D+ is lack of enough "new" content to hold onto customers throughout the year. Bunding w/ Hulu solves for that issue.