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4 tweets,
2 min read
Read on Twitter
Match posted a slide re FB dating
Left is Canada across all their brands post FB dating launch. No change in trend.
Right is Tinder in international markets where FB dating launched. No change post FB, but can see iOS optimization launched in late Q1. Sub growth ~50% in June.
Left is Canada across all their brands post FB dating launch. No change in trend.
Right is Tinder in international markets where FB dating launched. No change post FB, but can see iOS optimization launched in late Q1. Sub growth ~50% in June.
Google Play bypass introduces some incremental friction, but Tinder users who enter their credit card have really high LTVs because lower propensity to churn and MTCH keeps the 30% extra revenue.
India is a huge opportunity. Tinder is doing well. And uh apparently OK Cupid too. So that's nice.
If you take it as a given that over time there is no such thing as online dating, only dating, then MTCH is playing a long game with a huge advantage
