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Jared Spool
@jmspool
, 6 tweets, 2 min read Read on Twitter
Goodness, no.

This is a proven recipe for producing frustrating products that users will hate.

Qual has to drive quant if you want to deliver great products and services.
By observing users and talking with customers, you learn what they need that neither you nor your competitors provide.

Then you translate the scenarios into behaviors you can track in the data, to learn the extent of the need.

articles.uie.com/ux-metrics-ide…

That drives great design.
Qual-first ensures you’re focused outwardly on your customers and users.

Quant-first drives orgs to be inwardly business-metric focused and ignore true user needs.
Qual-first gives the team stories to show the true value of their work.

Quant-first forces teams to rationalize their decisions thru unvalidated inferences derived from essentially random data.

Qual-first is a more competitive way to use data to deliver great products.
Deep qualitative research is gives rich answers to many questions.

Starting with observation and discussions with users and customers focused how you want to use the quant data.

Once you start with this approach, you won’t go back to quant-first.

Trying to do quant first and then look at the qual is always misleading (and often undetectably so).

It’s a common mistake teams make.

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More from @jmspool see all

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Jared Spool
@jmspool
Domino’s will ask the Supreme Court to reverse the 9th Circuit decision that their website should be accessible to the blind.

In court docs, Domino’s revealed it would’ve cost $38,000 to make it accessible.

They’re fighting this.

cnbc.com/2019/07/25/dom…
In 2018, Domino’s reported revenues of $3.43b with EBITDA (profit) of $619.5m.

They’re fighting being forced to make a $38k change for customers who want to pay them for their product.
This is a landmark case for a couple of reasons:

1) It’s an ADA case. Until now, no ADA case against a website has been court decided (the others have been settled, including the Target decision).

2) The 9th District ruled WCAG 2.0A is the guideline.

Read 35 tweets
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Jared Spool
@jmspool
It’s 2019 and I just heard a speaker tell a design audience that “there’s research that shows you only need 5-8 users to find 85% of the problems in a design.”

I pine for the day when this myth finally dies.
Well, this blew up. Seriously, it stuns me we’re still talking about this in 2019.

So, let’s take apart what I’m hearing here.

First, there are lots of people who’ve heard misrepresented versions of the original research.
The original research where the idea first made it's appearance in 1993 as Nielsen and Landauer's seminal paper "A mathematical model of the finding of usability problems"

dl.acm.org/citation.cfm?i…
Read 34 tweets
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Jared Spool
@jmspool
OK, UX designers. Let's talk about your portfolio.

I've been reviewing these lately (mostly for clients who ask us to help build their team, but occasionally for designers who ask nicely).

There are important things that many designers miss, especially early career folks.
#1 No sense of timeline.

When did each project happen and how long did each one take?

Hiring managers need to know when in your career each project takes place. Was it your first project out of school? Is it your most recent work? They shouldn't be left to wonder.
Also, inside each case study, what order did each step happen in? Was it strictly linear, or did you iterate (research, prototype, test, learn some stuff, researched some more, prototyped again, tested again, learned more…)?

Why not use some sort of calendar to help?
Read 35 tweets

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