#UXConferenceNYC #NNGroup UX Team of One, all-day workshop, live tweeting (A Thread). Going to try this as a form of notetaking. It's probably going to be long, so buckle up.
1. UX Team of One compared to being a short order cook. A flurry of requests, get it done ASAP, with little insight in to WHY.
2. "Anyone have an exec coming to you with an 'emergency request'" followed by nervous laughter and raised hands.
3. "UX Process is going to be the answer most of the time." Also, "track/document EVERYTHING." Nice to hear some validation of what my team is working on right now.
4. Now, diving in to Outreach& Communication. First, ID influencers& allies. How? Ask people who they go to for help @ work. Those people are who you want to get on board with UX. Also BE A NICE HUMAN. If you want to meet with leadership, call the meeting an "alignment interview"
(outreach cont'd) next, have an elevator pitch for what UX is. I'm having flashbacks to my brief convo with the CEO of a business where I had a totally lame answer to "What do you do?"
(outreach cont'd) create a blog, email chain, slack channel for "screenshots of shame" for showing why bad UX is bad. make it fun, lighthearted, informal. or, explain a UX concept weekly. must be posted regularly, predictably.
5. Communicating Effectively. Lots of strategies for the typical pushback you might get for doing research, usability studies, etc. (anything other than just handing over designs). Great one-liner: "UX isn't optional. Doing it well is."
(5 cont'd) the room broke for an activity on crafting a 15 sec statement on something we want to be able to articulate better. I.E. what is UX? what do you say if someone comes to you with a bad design suggestion? on the latter: try to understand WHY that suggestion came up
6. Establishing a Flexible UX Process. Problem: Design process frameworks (design thinking, Lean UX) assume you get to dictate process. "Imposing process is like swimming upstream." If you're a team of 1, it's not recommended to implement a framework exactly, it wont be effective
(UX process cont'd) Sort of off topic, but a great quote "Surveys are a great way to get nonsense data at scale." Why? Surveys are easy to create, but hard to do correctly. About to deep dive into a specific survey methodology called "Top Task Surveys"
(UX process cont'd - Top Task Surveys) give people a list of features and ask people to pick their top 3-5. Sample size must be > 135 people. If you want to learn more, they gave us this link to read up on the math behind it: measuringu.com/top-tasks/
(UX Process cont'd) now talking about user interviews and field studies. empathy mapping cited as good method of analysis after field study. For those unfamiliar with empathy mapping: nngroup.com/articles/empat…
(UX process cont'd) internal design reviews are personal exercises that should focus on finding things "confusing, inefficient, hard on short term memory, ugly, or pointless for users" in a particular workflow/feature.
(UX process cont'd part 1000) just heard a story about a UXer who saved his company close to $1 million USD by asking the call center the #1 complaint they heard and fixing the confusing wording that caused the complaint. We all want to be this hero.
END OF PART 1: UX Team of One workshop live-tweeting thread. We're breaking for lunch. Part 2 will pick up on a new thread. #nngux
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