Let's talk about one of my favorite social media tactics.
BATCHING CONTENT.
This is the concept of taking a few hours a month to generate the majority of your social media content and scheduling it throughout the month.
Here's how...[A THREAD]
BATCHING CONTENT.
This is the concept of taking a few hours a month to generate the majority of your social media content and scheduling it throughout the month.
Here's how...[A THREAD]
1. Lock in a Time On Your Calendar
Choose a time on your calendar for the next three months.
I usually dedicate 2-3 hours to this, once a month.
This is non-negotiable and MUST be set up in advance! Once locked in, choose your main social concept...
Choose a time on your calendar for the next three months.
I usually dedicate 2-3 hours to this, once a month.
This is non-negotiable and MUST be set up in advance! Once locked in, choose your main social concept...
2. Choose Your MAIN Content-Type
When you're starting, it might be hard to create a plethora of content types (video, podcast, mini-blog...). Decide on ONE. This will make it easier to develop your content. Look at:
- What Content Resonates BEST for Direct Competitors
When you're starting, it might be hard to create a plethora of content types (video, podcast, mini-blog...). Decide on ONE. This will make it easier to develop your content. Look at:
- What Content Resonates BEST for Direct Competitors
3. Record / Write / Develop Your Content
In my case, I like video. It's easy to record, takes the least amount of time and allows me to knock out 5 concepts back-to-back.
Tips:
- Good Camera and Mic (Phone and Lavalier work)
- Change shirt/outfit w each video
- Be Authentic!
In my case, I like video. It's easy to record, takes the least amount of time and allows me to knock out 5 concepts back-to-back.
Tips:
- Good Camera and Mic (Phone and Lavalier work)
- Change shirt/outfit w each video
- Be Authentic!
4. Create a Doc for Your Designer
Whether you're the designer or delegating to a staff member, create a blueprint in a Google Doc for them to work from. You'll need at least one of these:
- For Video - Thumbnail Image, Video Description
- For Social Posts - Concept Examples
Whether you're the designer or delegating to a staff member, create a blueprint in a Google Doc for them to work from. You'll need at least one of these:
- For Video - Thumbnail Image, Video Description
- For Social Posts - Concept Examples
5. Develop Your SOP
In order to delegate this, you'll need an SOP (Standard Operating Procedure). Here's my example:
This will make it so that as soon as I'm done with the video and it's uploaded, I can delegate the remaining process.
In order to delegate this, you'll need an SOP (Standard Operating Procedure). Here's my example:
This will make it so that as soon as I'm done with the video and it's uploaded, I can delegate the remaining process.
6. Or...Schedule Content with @hootsuite, or the scheduler of your choice! I recommend the 25th of the month for the following month.
You can also take video content and:
- Repost Snippets as Individual Tweets
- Mention Tools in Individual Posts
- Reshare on Other Channels.
You can also take video content and:
- Repost Snippets as Individual Tweets
- Mention Tools in Individual Posts
- Reshare on Other Channels.
@hootsuite 7. Respond and Answer ANY and All Inquiries
Whether you're posting on YouTube, Facebook, Twitter, TikTok, etc...Be sure to respond to comments and feedback to keep the algorithm's happy. I hope this helps!
Whether you're posting on YouTube, Facebook, Twitter, TikTok, etc...Be sure to respond to comments and feedback to keep the algorithm's happy. I hope this helps!
