Was doing a virtual workshop recently and something became crystal clear.
Many attendees had never directly experienced (or observed) a cross-functional team creating a step-change or truly biz-altering outcome (1/3)
Many attendees had never directly experienced (or observed) a cross-functional team creating a step-change or truly biz-altering outcome (1/3)
They had read about how certain teams work, but that all seemed distant. “Sounds like sci-fi.”
When I described practices like a whole team stepping away from keyboards for a week to do research, some could rationalize why it “might work”, but very few had *felt* it work (2/4)
When I described practices like a whole team stepping away from keyboards for a week to do research, some could rationalize why it “might work”, but very few had *felt* it work (2/4)
This isn’t to say they hadn’t seen “wins” or “very good teams”. But what “very good” meant was a huge spectrum. Ranging from teams predictably churning out reasonably usable features, to teams altering the trajectory of the whole biz. (3/4)
But the refrain, the pattern, was that folks who had actually witnessed outcomes ... the results of working in way X ... were truly bought in. You have to go through the motions.
This is common sense, of course. But it was a super stark reminder. (4/4)
This is common sense, of course. But it was a super stark reminder. (4/4)
