“The Trump campaign would give Mr. Barnes certain videos or images, such as a video of Donald Trump Jr. urging voters to build the border wall. Mr. Barnes would experiment with different ways to display the ad. One ad might say “donate” while another would say “give.””
“Each variation of the ad would be targeted to certain demographics. It could be as specific as 18-to-24 year old men who visited the Trump campaign donation page and made it to the third step but never finished, according to Mr. Barnes.”
“They tested all the variations and doubled down on those that raised the most money.
Trump campaign officials have said that some days the campaign churned out 100,000 separate versions of Facebook ads. Mr. Parscale is overseeing the Trump re-election campaign this year.”
Trump campaign officials have said that some days the campaign churned out 100,000 separate versions of Facebook ads. Mr. Parscale is overseeing the Trump re-election campaign this year.”
