, 10 tweets, 3 min read
My Authors
Read all threads
The Tencent Nintendo Switch (Official Mainland China Ver.) will launch on December 10th 2019 for RMB 2,099 ($300).

It will come bundled with New Super Mario Bros. U Deluxe and a 1 year warranty.
Games will be priced at RMB 299 (~$42) which is in line with regional pricing standards.

Currently only NSMBU Deluxe is approved for sale. Others to release soon.

Locally developed titles like ICEY and Chinese Parents are also planned to release for the console.
Tencent and Nintendo are actively working with Chinese game developers to bring indie titles to the platform.
NSMBU Deluxe is out Dec 10th.

Mario Kart 8 Deluxe and Super Mario Odyssey are available to pre order now.

Additional first party games are being prepared for the China market for later.
Tencent and Nintendo are also working with AAA partners listed below to bring additional third party titles to the China market.

Also includes Chinese AAA partners such as Tencent's own Next Studio.
The marketing for the console itself revolves around:

- 1 year warranty
- Local servers powered by Tencent for smooth online play
- WeChat Pay supported
- Localised high quality software for all ages in Simplified Chinese
Distribution partners for hardware and software will include:

Online: JD / TMall
Retail: Suning and others
Eshop: Nintendo
Note.

Whilst this is the official launch for Mainland China, the console and games have been available via the grey market since 2017 with many already choosing to import from overseas.

So even though this is a limited launch, grey market is still an option for games.
Note 2.

No Switch Lite info revealed today. It is expected that Switch Lite would launch next year at this point.

Also it is currently unclear if the bundled NSMBU Deluxe is a demo ver. or the full ver. of the game. It could be a demo with option to upgrade.
Note 3.

Just like the global version of the Switch, buyers of the Tencent Nintendo Switch will be able to use any region game cards to play games.

However, it does look like online services may be region locked by Tencent. Still waiting on confirmation.
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Daniel Ahmad

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!